Bonus and loyalty management functionality completes system upgrade
(PresseBox) (Paderborn, Germany/Istanbul, Turkey, )Orga Systems, leading provider of convergent real-time billing, delivers its real-time Bonus and Loyalty Management System (OBMS), the Orga Service Manager (OSM) and its Media Control Point (MCP) to Avea.
With these solutions, Avea will benefit from various advantages. The OBMS offers excellent marketing and promotion capabilities for bonus and bundle offerings, loyalty programs, community functionalities and notifications. With Orga Systems’ active mediation products (MCP and IN mediation), Avea can charge voice, data and content in real time.
By upgrading the OPSC billing system, Avea can rely on a future proof billing solution. Excellent marketing and promotion capabilities will ensure Aveas outstanding competitive position in a market where Mobile Number Portability (MNP) will soon be introduced.
Real-time charging for data services (GPRS), bonuses based on data usage and the ability to offer service bundles (“SMS pack”, “GPRS pack”, “MMS pack”) will underline Aveas position. Consumption based campaigns such as “consume thirty minutes out of which ten are for free” as well as churn prevention campaigns will tie Aveas customers to their provider.