Leading detergent producer orders sentiment analysis and is shocked by the observed customer opinions.
(PresseBox) (Dortmund, )A leading detergent producer wanted to know, what consumers think about one of its newly launched products. Instead of starting a time-consuming and expensive study with the help of a traditional market research company, the producer placed an order with Rapid-I, an expert for web mining and automated online market research, in order to gain an affordable and highly up-to-date market insight. After a short training period with example texts with different sentiments, the software RapidMiner provided by Rapid-I automatically searches the world wide web for opinions about this particular product, collects these expressed opinions, and automatically analyses their sentiment. Many consumers freely express their opinions about products on web sites, in discussion forums, and in web blogs. These uncensored opinions are freely available for everybody in the World Wide Web. There is no better way to collect plain opinions. The detergent producer found, that its detergent was unpopular, due to the strength of its smell. Hence the previous publicity campaign with the main focus on the washing power had not worked, because many customers did not like the smell of the product. The producer could now act and change the scents of its product. Afterwards the company started a new publicity campaign with the main focus on the new and fresh smell and thereby could regain lost customers and attract new ones.
With its software RapidMiner, Rapid-I automatically searches the World Wide Web and categorizes web pages with the aid of the newest text mining technology. This way it is possible to obtain an affordable and highly up-to-date sentiment analysis about individual products or about a company as a whole. In addition to an aggregated statistic with the market insight from hundreds or thousands of opinions expressed in the internet, which summarizes how many customers have which sentiment, the RapidMiner also delivers the particularly characteristic key words and terms for each sentiment thereby providing an explanation for the sentiments found.
RapidMiner ( www.RapidMiner.com ) is the leading open source data mining software. According to a poll of the major web portal for data mining and knowledge discovery, KDnuggets.com, in May 2008 among 347 data mining experts, RapidMiner is the most widely used open source data mining tool, the second most frequently employed software for data analysis overall. A study of the Technical University of Chemnitz presented at the international Data-Mining-Cup 2007 (DMC-2007) compared the major open source data mining tools and found RapidMiner to be the leading open source data mining software outperforming the others especially with respect to its advanced technology and to its usability. Within its "Innovation Award 2008", the German initiative for small and mid-sized businesses ("Initiative Mittelstand") awarded RapidMiner as one of the most innovative open source solutions. RapidMiner has thousands of users in more than 40 countries world-wide. During the last three years, RapidMiner was downloaded more than 330,000 times. RapidMiner provides more than 500 different modules for detecting patterns in data and for their 2D and 3D visualisation. RapidMiner supports data import from common data formats of other data mining tools, Excel sheets, SPSS files, all common databases, and unstructered text documents like news texts, e-mail messages, web pages, web blogs, PDF documents, as well as time series and audio data.