Paint and concrete: a successful mix

BASF Coatings has a new partner in the Italian machinery industry
(PresseBox) (Burago Molgora/Udine, ) Industrial Coatings by BASF Coatings is now providing a colored protective finish for concrete mixers owned by the Italian company Le Officine Riunite - Udine Spa (Le ORU), part of the IMER Group. BASF Coatings is now supplying Le ORU a wide range of products, from primers for corrosion protection to waterborne topcoats in the colors gray and green, the characteristic colors of Le ORU's machines. These products are applied to all kinds of metal surfaces, including towers, tanks, silos, mixers, conveyers and other parts of their batching equipments.

The major motivation for the new partnership was BASF Coatings' portfolio, its expertise and its capacity to support the new customer with all its surface protection needs. On top of that, BASF Coatings' commitment to a long-term cooperation made it the ideal partner for the IMER Group.

The cooperation between the two companies, which are leaders in their respective markets, will open up new paths and offers good prospects for the future. "The industrial equipment sector is one of BASF Postcoatings' major commitments. We are looking forward to our partnership with Le ORU and to exploring the opportunities for us to enter new markets," explains Luca Cerini, Marketing Manager for Postcoatings at BASF Coatings Spa.

About Le Officine Riunite - Udine Spa

Le Officine Riunite - Udine Spa represents the Concrete Machinery Division of IMER Group and is the most important manufacturer of concrete batching plants in Italy, also occupying a leading position in many foreign markets. Its continuous product innovation enabled it to hold supremacy and to register many patents.

Further information about Le ORU and its products are available on the Internet address:


BASF Coatings GmbH
Glasuritstraße 1
D-48165 Münster
Dr. Michael Golek
BASF Coatings AG
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