The new BMW 7 Series

(PresseBox) (Munich, ) Top standards and demands newly defined: Introducing the fifth generation of the BMW 7 Series Luxury Saloon, the world's most successful manufacturer of premium cars is setting the benchmark once again, proving how sheer driving pleasure and the pleasure of exclusive generosity may be perfectly combined in the ultimate symbiosis.

The new BMW 7 Series is the result of perfection in design and supreme engineering on the drivetrain, on the chassis, in terms of safety systems, driver assistance, and comfort. And at the same time the sophisticated but very modern interior proves that both driving and riding in the new BMW 7 Series is a truly impressive experience the driver and all passengers will enjoy at all times.

The high-performance and outstandingly efficient engines as well as the suspension technology of the new BMW 7 Series are both quite unique in the luxury saloon segment. Two petrol engines with Twin Turbo technology and High Precision Injection - the 300 kW/407 hp V8 in the top-of-the-range BMW 750i and the 240 kW/326 hp straight-six in the new BMW 740i - as well as a newly developed straight-six diesel with common-rail fuel injection, piezo-injectors and an aluminium crankcase with maximum output of 180 kW/245 hp in the new BMW 730d are available right from the start upon the introduction of the car. All power units offer the highest standard of efficiency in their respective class and comply in full with the EU 5 emission standard. The new BMW 7 Series comes as standard with Dynamic Damper Control including Dynamic Driving Control operated by the touch of a button on the centre console. Important options are the Integral Active Steering together with rear axle steering as a function of driving conditions (a technology absolutely unique the world over), as well as Dynamic Drive anti-roll stability.

The new BMW 7 Series also introduces the new generation of BMW's trendsetting iDrive control system. A newly developed Controller with direct selection buttons and a high-resolution 10.2-inch Control Display facilitate intuitive management, control and activation of numerous functions.

BMW's new iDrive also offers ideal conditions for unrestricted use of the internet in the car offered by BMW as the world's first manufacturer in the context of BMW ConnectedDrive. The clear structure of the cockpit dominated by the instrument cluster in innovative black panel technology gives the driver absolute supremacy and unrestricted control of his car at all times. The driver assistance systems featured for the first time in the new BMW 7 Series and exclusive the world over include BMW's new Night Vision with detection of individual persons, a camera-based Speed Limit Indicator, Lane Change Warning and Cruise Control with Stop & Go, an active Brake Assistant and a proximity warning function when approaching another vehicle from behind.

Both the "regular" and the long-wheelbase versions of BMW's new Luxury Saloon - with the latter available right from the start in the guise of the BMW 750Li and the BMW 740Li - come with the longest wheelbase in their segment. In practice, this means particularly generous space and roominess within the car. A wide range of lightweight features - including the doors, roof, engine compartment lid, side panels and the engine crankcase made of aluminium - enhance both the efficiency and the agility of the new BMW 7 Series. And through its comprehensive safety concept alone, BMW's new Luxury Saloon guarantees maximum occupant safety in all conceivable types of collision.


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Gavin Ward


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