(PresseBox) (München, )BMW will for the fourth consecutive year be supporting the Frieze Art Fair by providing its VIP courtesy car service. The fleet of luxury BMWs will be available throughout the duration of the Frieze Art Fair and available to artists, gallery owners, art critics and buyers amongst the guests at the sixth annual fair.
Established in 2003, Frieze Art Fair is one of the youngest - but already widely regarded as one of the most influential - art fairs in the world. Almost 70,000 visitors attended Frieze Art Fair in 2007, and strong sales and visitor numbers are anticipated over the five days of the fair beginning Wednesday 15 October.
Richard Hudson, Marketing Director, BMW UK said: "BMW is proud and excited to be associated with the Frieze Art Fair for a fourth year. We have a long history of supporting the arts; associations that range from presenting the car as an art form in the guise of our 16 Art Cars, to active involvement with major arts events such as Frieze Art Fair. The BMW design team led by Chris Bangle fundamentally believes that car design should stimulate the senses in the same way that driving a BMW stirs emotions. We hope that our limousine service proves an appropriately engaging way for Frieze Art Fair visitors, guests and artists to arrive at, or leave, the fair."
Frieze Art Fair takes place every October in Regent's Park, London. The fair provides an environment to introduce and showcase new and established artists to visitors from around the world. It features more than 150 galleries from around the world, providing visitors with a unique opportunity to see and buy art by the world's leading artists.