arvato Systems Makes it Easy to Integrate Retail Stores and Online Shops
Intelligently expand existing multichannel retail systems
(PresseBox) (Gütersloh, Germany, )For years, multichannel retail (MCR) has been top-of-mind, regularly featured on the programs of e-commerce and bricks-and-mortar retail congresses. arvato Systems’ multichannel tool now brings e-commerce together with local stores without compromising existing systems and offers a fast, cost-effective alternative for putting theory into practice.
Customers must be given the freedom to choose when, where and how they would like to purchase their goods if a company wants to remain on top of the times. Addressing the customer consistently across all communications channels has a positive and lasting influence on shopping cart loads and total sales.
However, in practice this is often not the case. Traditional bricks-and-mortar stores are fully prepared to do business online, but there is often no connection between online and offline retail. During the purchasing process (ordering goods, picking them up, payment, exchange, and returns) the customer is unable to switch between the online sales channel and the bricks-and-mortar store. For example, if a process is initiated online, in most cases the customer cannot pick up or exchange his goods at the local store.
arvato Systems has become the leading provider in the e-commerce and multichannel business for multichannel and store integration, offering retail network integration solutions that can be implemented quickly and easily. The solution is designed as an add-on module that can be integrated into an established IT infrastructure while retaining the ERP and order management systems already in use. Existing systems and processes are expanded with a multichannel module and can remain mostly unchanged, saving time and money.
Leading European warehouse operators and specialist retail chains already use the web-based platform from arvato Systems. This platform ensures continuous coverage of multichannel processes and consistent communications with the end customer. Not only can online orders be picked up and returned at the store, items can also be reserved and the entire payment process carried out. This approach is highly valued by the customer and has been proven to bring positive sales results.
In a nutshell: Companies can immediately enjoy the benefits of integrating online and offline trade channels without having to adapt all of their internal IT systems. Established processes and best practices can remain operational as before.