Samsung has just announced the launch of a new handset - the Samsung Galaxy SIII

(PresseBox) (Köln, ) Adam Leach, principal analyst at Ovum, who was briefed on the arrival of the new device, has the following comments:

“The importance of the Galaxy S III to Samsung can not be underestimated; the company has built its reputation on producing the ‘must-have’ Android smartphone and in the process has become the poster child for the Android platform. However, Samsung’s Galaxy S III not only needs to stand out amongst a plethora of other Android-based smartphones it will also go head-to-head with the next iteration of Apple’s smartphone flag-ship the iPhone. Samsung has the advantage of time with the next iPhone due out towards the end of this year. In the meantime Samsung can maximize the marketing and distribution of the Galaxy S III on a global scale, and the London 2012 Summer Olympics will provide the perfect marketing opportunity for them.

“Aside from the success of the Galaxy S III, Samsung’s wider business challenge is to decide if it needs ownership of a software and services platform. Leveraging Android has played to Samsung’s advantage, so far, giving it the opportunity to move to the software platform of choice for consumers; however, it leaves the company venerable to a vast number of other OEMs, which could produce the next ‘must-have’ Android smartphone. Having a successful service proposition; would help the company build a deeper relationship with its customers.”

To speak to Ovum in regards to this news, please contact the below representatives in your time zones:

US – Sundev Johal: +1 212 652 5343, sundev.johal@ovum.com
EMEA – Claire Booty: +44 20 7017 7916, claire.booty@ovum.com
APAC – Jennifer Duraisingam: +61 (3) 9601 6723, Jennifer.duraisingam@ovum.com

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