AUDI gets Ideas on the Road with target Idea Management and SAP

AUDI AG: Getting our Ideas on the Road
(PresseBox) (Walldorf, ) AT A GLANCE

- Name: AUDI AG
- Location: Ingolstadt (headquarters)
- Industry: Automotive
- Products and Services: Automobile
- Revenue: €35.4 billion
- Employees: Approximately 60,000 worldwide, 46,600 in Germany
- Internet Address:

What They Needed
- Implementation of a transparent and efficient idea management system
- Motivate employees and support long-term company loyalty
- Automated integration of premium awards
- Integrate solution with the Audi intranet

Why They Chose target software solution
- Competent, experienced, and trustworthy partner
- Seamless integration in SAP software systems
- Easy to use, Web-based interfaces
- No training required
- Flexible configuration of the solution

"In 2010 alone, we implemented more than 17,000 ideas with the target Idea Management software. It's paid off: We save approximately 55 million Euro annually – for example, through optimized manufacturing."
Dieter Poeppel, Idea Management Expert, AUDI AG

Including employees in the decision-making process and using their creative talent: many companies have this as an objective, but few implement it with measurable results. At Audi, however, employees are empowered to bring their ideas to light and directly influence the business – from the smallest inspirational idea to the greatest innovation.

Employees now use the target Idea Management add-on for SAP ERP. This software from SAP partner company target software solution runs in the intranet on a Web browser. Users can easily grasp the simple navigation: in a self-guided interface, they submit new ideas with the current situation and their recommendation for improvement. The system transfers the data automatically to the manager responsible who then decides how the idea will be processed further. Using integrated workflows, reviewers and idea coordinators are brought into the process so that the best ideas can be implemented and realized quickly. Premium awards for the ideas act as incentives, and are automatically included in the employee's pay statements. The software is directly integrated with SAP ERP, so no system interfaces are needed. The concept allows employees to be actively involved in the operation of the company and motivates them to question the status quo – all in line with the philosophy of the luxury automobile brand. "AUDI AG actively encourages the innovation potential of our employees. With the target software solution, we are even better able to implement the many ideas of our employees" says Dieter Poeppel, idea management expert at Audi, happily.


target software solution GmbH
Otto-Hahn-Straße 1B
D-69190 Walldorf
Dr. Gerhard Wiechert
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