(PresseBox) (Bonn, )Bonn. REC has received the independent seal of approval “TOP BRAND PV”. The Norwegian company was awarded the seal in the three most important European sales markets: Germany, France and Italy. The basis for the award is built on independent surveys of installers and end customers, conducted by the Bonn-based market and opinion research company EuPD Research. REC achieved the best performance in Germany where the company scored the best ranking as a European, non-German brand.
The “TOP BRAND PV“ seal was developed by EuPD Research in 2010 as a way of impartially evaluating the brand management strategies of module and inverter manufacturers. The seal is assigned on the basis of a multilevel analysis founded on statements made by market intermediaries and end-customers. Manufacturers thus receive an unfiltered assessment of their own brand as well as feedback on how to potentially optimize their brand management. Furthermore, the seal provides wholesalers, installers and end-customers with independent guidance in order to choose the top quality brands. As a top module brand, REC is now awarded with the premium seal in Germany, France and Italy.
Only a select few leading manufacturers who have undergone a rigorous quality check are allowed to use this seal. Therefore, REC belongs to a small group of elite brands worldwide permitted to display the seal “TOP BRAND PV”. “The ‘TOP BRAND PV’ seal represents REC’s excellent reputation amongst those who work with and use our solar products every day,” said Luc Graré, Senior Vice President, Sales and Marketing, Cells and Modules, REC. “It is a credible indication of customer satisfaction and the reliability of our products, helping installers in their sales initiatives and end customers make educated purchases.”
TOP BRAND PV: Background to Brand Management and How the Seal is awarded
Brand management is a term used to describe the systematic development of a brand within a target group and its differentiation from the competition. When this is done well, brand management can allow a brand to become functional, relevant and emotionally “charged”, and thus to become a true corporate value. Based on years of research experience, EuPD Research has developed a model in which over 30 individual factors are analyzed in order to quantify and evaluate brand management.
With the seal “TOP BRAND PV“, the leading market research and opinion research firm EuPD Research has expanded their expertise in the field of certification into the PV sector. Alongside the leading award in the field of sustainable management – the Corporate Health Award – EuPD Research now offers manufacturers in the PV branch new benefits. For years, EuPD Research has been providing companies and market-listed corporations with certificates in the fields of brand management, sustainable management and production standards. Together with business partners and test institutes, such as the TÜV Süd Life Service, EuPD Research is currently leading the market in the certification of corporate sustainability. With the seal “TOP BRAND PV”, manufacturers can distinguish themselves from the competition, appear united in the eyes of end-customers and strengthen their own brand.
Awards Help Orientation: Intermediaries and Buyers Trust Seal of Approval
In a competitive market, seals of approval such as the “TOP BRAND PV” seal do not just offer benefits for manufacturers – intermediaries such as installers can also differentiate themselves once they have proven that they are offering high quality brands. This generates extra marketing benefits without additional costs. For end-customers, the quality seal offers a point of orientation in a highly intricate market. The seal is both easy to understand and recognizable for the customer.
More information about the “TOP BRAND PV“ seal of approval is available under: www.eupd-research.com/....
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