Social Networking to Play a Key Role in Modern Healthcare Delivery, According to IDC Health Insights Report

(PresseBox) (London, ) As Western European healthcare providers continue to face challenges, the need for a new healthcare delivery model has become a hot topic of discussion. According to a recent report from IDC Health Insights, social networking will play a major role in this new delivery model. The report, Cooperation, Communication, Coordination: Three Pillars of Collaborative Teamwork (IDC Health Insights #HIOH51U, April 2012), describes the forces of change in the context of the transformation of the healthcare delivery model and explores the role of mobile technology in supporting collaborative teamwork.

Faced with cost constraints, aging populations, a higher incidence of chronic disease, staff shortages, regulatory pressures, and the need for improved quality of care and patient safety, healthcare providers are increasingly looking at integrated service delivery models to improve quality and safety through effective communication and standardized protocols.

According to the report, the "four Cs" of effective teamwork - cooperation, communication, coordination, and collaboration - will shape the way patient care delivery models are implemented.

The report highlights four key areas for healthcare providers:

- Social networking will continue to play its part in health and wellness, disease management, clinical trial recruitment, maintenance of personal health records, treatment, hospital and physician selection, and other important aspects of healthcare delivery
- Cooperation through collective, concurrent activities or efforts is needed to achieve a common goal
- Real-time access to data is crucial to drive better outcomes through improved care in today's highly mobile healthcare delivery environment
- Mobile technologies will play a key role in collaborative care throughout the entire care life cycle

"Teamwork and collaboration are often used synonymously, but they are not the same," said Jan Duffy, EMEA research director, IDC Health Insights. "Effective collaboration may be viewed as either a process which affects the results of teamwork - enhanced patient care and provider satisfaction - or an outcome in and of itself. Whether or not it is an ingredient or a byproduct of teamwork, it is certain that the seamless provision of quality patient care today and in the future depends on inter-professional collaboration."

For more information about IDC Health Insights, or to arrange a one-on-one briefing with an IDC Health Insights analyst, please contact Kanupriya at +44 20898 77111 or kanupriya@idc.com. Reports are available to qualified members of the media.

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