EFI Expands OPS Portfolio with Web-to-Print Smartphone Application and Module for Trackable Marketing Campaigns

(PresseBox) (Zaventem, Belgium, ) EFI(TM) today announced two new tools within the company's Online Print Solutions (OPS) product portfolio - MPrint, a transactional application for smartphones that enables commercial printers to offer their clients a mobile platform for editing, proofing, ordering, and approving jobs, and CallTarget, a module for turning printed items of all types into trackable marketing pieces via unique phone numbers. These new tools, along with the entire EFI OPS portfolio are being demonstrated in Booths #2000 and #664 at GRAPH EXPO 2012, from 7-10 October at McCormick Place, Chicago.

"Not only are we absolutely committed to supporting and expanding the EFI OPS product suite," said Filip Buyse, general manager of EFI's OPS, Digital StoreFront®, and PrintSmith(TM) products. "but we're committed to helping our commercial print customers be even easier to do business with, and providing them with the means to offer more advanced products. Everything we do is to help print providers become more efficient and capture more business, and that's exactly what these new tools are for."

MPrint Mobile Web-to-Print Application

The EFI OPS smartphone application, MPrint, is the first transactional application launched by a web-to-print vendor to date. With MPrint, commercial printers can enable their clients to interact with them in a manner that best suit. From viewing product catalogues, editing and proofing artwork, through to ordering and approving jobs, MPrint helps capture the ever-increasing migration of Internet usage to the mobile web. MPrint is an optional module that can be added to an EFI OPS system and deployed to an unlimited number of end users.

CallTarget Print Marketing Tracking Module

With the launch of the CallTarget module, the EFI OPS platform now turns even the most standard printed item into a trackable marketing piece, allowing for end customers to easily see and compare the return on investment for various marketing campaigns. When creating a print piece, users will have the option of adding a unique, temporary, redirected phone number to their marketing materials, including business cards, brochures, flyers and direct-mail pieces. This is the first of many tools that EFI will be providing its clients to compete with the online world.

"By delivering tools to our customers that give their clients the confirmation of the successful return on investment that print can provide," added Mark McGowan, director of EFI's OPS products, "EFI is helping our clients stay at the core of their customers' marketing spend."

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© 2012 Electronics for Imaging

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services. This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as "anticipate", "believe", "estimate", "expect", "consider", "plan" and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI's businesses, please refer to the risk factors section in the Company's SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q. EFI undertakes no obligation to update information contained herein, including forward-looking statements.


EFI Germany
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Marc Verbiest
EFI (Electronics for Imaging)
International Public Relations Manager
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