Incomedia strengthens its presence in the Russian market
(PresseBox) (Ivrea (Italy), )The Italian company Incomedia, developer of web editors and multimedia solutions for PCs, aims to increase the visibility and awareness of its flagship software, WebSite X5®, and consolidate its presence in Russia.
Incomedia has accomplished a remarkable process of internationalization during the last couple of years and intends to follow this path beyond national borders, announcing its intention to increase its business in the Russian territory and strengthen its market position in this eastern European country.
WebSite X5® reached Russia for the first time in 2009, appearing both on the shelves of the main chain Media Markt and in the product catalogs of many Russian e-tailers. The new version of the software, WebSite X5® Evolution 10, has recently been released and it is fully available in the Russian language.
Today, the company aims to further promote its products in the Russian market and strengthen its reputation, with the intention of developing the existing channels and collaborations and exploiting the new business opportunities that the Russian market has to offer.
Commenting Incomedia's new ambitions for the Russian market, Federico Ranfagni, CEO and company co-founder, affirms: "Four years after entering the Russian market, we believe we now have the necessary experience and a strong enough base to take advantage of the great potential of a market that is definitely facing great expansion but that is also very broad and therefore challenging. We proceeded with caution, closely following every new step that was taken in this market and the activities carried out so far have responded positively to our initial expectations. We believe that Russian users will confirm the great appreciation shown for our WebSite X5® Evolution 10."