protel draws a positive balance after ITB 2014

protel hotelsoftware one of the most impressive exhibitors at the world’s largest tourism fair
(PresseBox) (Dortmund, ) The “Best Exhibitor Award” for the category “Travel Support & Media” crowned protel’s performance at the ITB 2014, in Berlin. For the German hotel software provider, the main trade-fair for the international tourism industry has once again provided the perfect setting to strike up a conversation with clients and business partners as well as present new hotel management software solutions.

True to their “Update for your Communication“ leitmotif, protel presented an entire suite of tailored, guest-facing software solutions for the hotel sector at the ITB 2014. protel Marketing Director, Jeremy Armes, is convinced that, “successful communication between the hotel and its guests is vital to business”. According to Armes, “Automated procedures and mobile solutions quicken communication and make it more reliable and effective.” In a perfect synergy with the centrally used hotel software, the current protel apps for PC, tablet, and smart phone all contribute to the perfect guest experience. Better service with less effort for both the hotel and the guest – a true win-win solution.

With cleverly used apps, basic data processing evolves into real communication covering all of the phases of interaction with the guest. protel employees demonstrated the individual stations of this “Guest Journey” live at work stations and on mobile devices, partially even on the visitors’ own smart phones, putting them directly into the hotel guest’s shoes. The visitors were able to experience direct bookings on the hotel’s website, a Quick Check-in by means of a QR code and iPad, or answer a survey after departure. They could even open the door to the room and place an order with room-service by means of their own personal devices.

The lively and practically oriented presentation was well received, not only by the guests visiting the protel exhibition stand, but also by students of the Cologne Business School (CBS). The next generation of tourist managers visited the 11,000 stands at the ITB and judged them based on criteria such as: creativity, originality, sustainability, service quality, and special effects. Manfred Osthues, managing partner of protel, is happy about the award: “Aspects such as authenticity, interconnectivity, and sustainability are aspects that are vital to our company”, he says. “We are happy that these aspects have been perceived and acknowledged by the public.”


protel hotelsoftware GmbH
Europaplatz 8
D-44269 Dortmund
Isabelle Middeke
Technische Kommunikation und PR


Social Media