Fressnapf l Maxi Zoo: Team up with getit for Online Expansion

(PresseBox) (Dortmund, ) getit records a successful new customer acquisition: Fressnapf l Maxi Zoo, Europe's market leader in pet supplies, plans to leverage the comprehensive expertise of this e-commerce agency based in Dortmund, Germany to pursue its course of international expansion and consolidate its market position. As an experienced and qualified consultant in omnichannel commerce solutions, getit is the ideal service provider to support the ambitious expansion plans of the Fressnapf Group which also trades outside Germany under the international brand name Maxi Zoo.

Strong partnership in e-commerce

With over 1,200 stores in 12 countries, an online shop on the platform and more than 11,000 articles in its product range, Fressnapf l Maxi Zoo is the largest retail chain for pet supplies and accessories in Europe and, as a cross-channel retailer, requires an ERP system that delivers the maximum stability, flexibility and compatibility. To successfully manage these challenges in the future, Fressnapf l Maxi Zoo has joined forces with getit, a strong partner with years of experience in the configuration of complex enterprise platforms, international rollouts and SAP systems. The close cooperation between Fressnapf l Maxi Zoo and getit has already led to the first innovative changes with the upgrade of the user interface as well as the integration of the existing SAP ERP system using the Commerce Suite from hybris. Fressnapf l Maxi Zoo will continue to leverage getit's e-commerce expertise in pursuit of its next objectives. Dr. Thomas Krämerkämper, CEO of this e-commerce agency, is pleased about this newly acquired customer and the trust placed in his company: "The fact that Fressnapf l Maxi Zoo has chosen getit as its service provider to fulfil its ambitious global e-commerce goals is a major success for us and we are looking forward to this long-term partnership".

New Fressnapf l Maxi Zoo online shops planned throughout Europe

One of the next collaboration projects of Fressnapf l Maxi Zoo and getit is the international rollout of the online shop: although Fressnapf l Maxi Zoo has retail stores in 12 European countries, the Fressnapf l Maxi Zoo online shop is only accessible in Germany, Denmark and Switzerland. But this is about to change with plans for more online shops. "We want to rollout online shops in other European countries where Fressnapf l Maxi Zoo is active to offer pet lovers the fast and comfortable option of buying high-quality products for their pets online", Daniel Euler, Head-of-Cross Channel Marketing at Fressnapf l Maxi Zoo, explains. "We are pleased to have the support of a leading e-commerce service provider who can provide us with the necessary technical and strategic assistance to press ahead with our plans for global expansion".


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getit GmbH Gesellschaft für Technologie- und Informationstransfer
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