LG Solar receives TOP BRAND PV award from EuPD Research
LG is ranked among the top foreign module manufacturers based on recommendation levels by British installers
(PresseBox) (Bonn, )EuPD Research, with its head office in Bonn, is the leading provider of market intelligence for industries and service providers with a focus on sustainability. Through regular surveys, market researchers and pollsters identify the preferences of European installers when recommending module brands. In doing so, brand awareness and brand management are also taken into account. This year, LG is ranked among the top foreign module manufacturers based on recommendation levels by British installers. Therefore LG Solar receives the TOP BRAND PV award from EuPD Research.
The independent TOP BRAND PV industry seal is based on a multi-level analysis of qualified statements regarding brand perception from installers and intermediaries. The award gives interested parties independent guidance for selecting solar modules and helps the brand to determine its own position in the market environment. The TOP BRAND PV seal is only given to manufacturers whose brand is rated above-average in comparison to the competition.
LG now belongs to a group of leading top brands, which are awarded with the Top BRAND PV seal. "We are delighted to receive the TOP BRAND PV seal. The award is the result of tireless work in the field of research and development as well as our close relationship with our distribution partners and installers in the UK," said Michael Harre, Vice President of the EU Solar Business Group at LG Electronics Deutschland. "We want to build on this success and continue being a first-rate partner for our customers."
TOP BRAND PV: Background to Brand Management and how the Seal is awarded
With the seal TOP BRAND PV, the leading market research and consultation firm EuPD Research has expanded their expertise in the field of certification into the PV sector. Alongside the leading award in the field of sustainable management - the Corporate Health Award - EuPD Research now offers manufacturers in the PV branch new benefits. For years, EuPD Research has been providing companies and market-listed corporations with certificates in the fields of brand management, sustainable management and production standards. Together with business partners and test institutes, such as the TÜV Süd Life Service, EuPD Research currently leads the market in the certification of corporate sustainability. With the seal TOP BRAND PV, manufacturers can distinguish themselves from the competition, appear united in the eyes of end-customers and strengthen their own brand.
Awards Help Orientation: Intermediaries and Buyers Trust Seal of Approval
In a competitive market, seals of approval such as the TOP BRAND PV seal do not just offer benefits for manufacturers - intermediaries such as installers can also differentiate themselves once they have proven that they offer high quality brands. This generates extra marketing benefits without additional costs. For end customers, the quality seal offers a point of orientation in a highly differentiated market. The seal is both easy to understand and recognizable for the customer.