Stay trendy: Radiant Orchid in the ROWA Masterbatch product range

(PresseBox) (Pinneberg, ) Pinneberg/Germany, April 3rd, 2014 – Every year, trend scouts from the Pantone company hunt through magazines, visit clubs and art previews looking for today's most trendy colours. This year, the Pantone scouts concluded that Radiant Orchid is the 2014 Colour of the Year. This vibrant shade of purple with Pantone number 18-3224 represents originality, creativity and inspiration. In the coming weeks and months, the cosmetics and automotive industries as well as the fabric and textile sectors will be including Radiant Orchid in their colour palette, colouring their products with this mixture of fuchsia, purple and pink undertones.

ROWA Masterbatch is also following this trend and has added the 2014 Colour of the Year to its Masterbatch range as the shade orchid violet. As a specialist for customised mixtures, the company can supply any colour variant requested by the customer. This means that standard polymers can be obtained in nearly every colour shade. The colours manufactured by ROWA Masterbatch are used in a huge variety of products, e.g. coffee capsules and pet food packaging materials.


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About ROWA Masterbatch GmbH:

The ROWA GmbH was established in 1958 and is a partner in the ROWA GROUP of companies. The brand ROWA stands for technical competence, modern product design and customer oriented service the world over. Tailored customer solutions are part of the ROWA tradition and are a matter of course! The development of new products, the search for alternative raw materials and the constant and sustained optimisation of our processes, coupled with modern technology, motivated employees and economical environment protection enjoy the highest priority in our company. In 2010 the ROWA GmbH has been renamed into the ROWA GROUP Holding GmbH and the departments Lack and Masterbatch were newly formed as ROWA Lack GmbH and ROWA Masterbatch GmbH specialist division: Colour and additive masterbatches.

Direct media contact and additional information:
Menyesch Public Relations GmbH
Thierry Krauser
Kattrepelsbrücke 1
20095 Hamburg/Germany
Tel.: +49 40 36986313

ROWA Masterbatch GmbH
Bernhard Scheffold
Siemensstraße 1-3
25421 Pinneberg/Germany
Tel.: +49 4101 706255


Siemensstraße 1-9
D-25421 Pinneberg
Bernhard Scheffold
ROWA Masterbatch



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