(PresseBox) (Koeln, )Experts are sure about this: the new bank domain - officially supported by the American Bankers Association - will revolutionize the electronic banking and online business of banks worldwide.
Even the registration process of bank domains is secured thanks to more verification steps. Only banks that are authorized and controlled by the responsible supervisory authority are entitled to register bank domains.
The security experts of the US company Symantec examine each candidate for a bank domain. ICANN Registrar Secura as Registrar will, of course, help and accompany its customers during the implementation of all steps of the registration and verification processes.
The choice of possible terms that a bank can use to register a bank domain is regulated by a strict "Name Policy". Possible are terms that correspond to the name of the bank and to registered or unregistered trademarks in use in the banking institution.
However, the rules also allow abbreviations ("Acronyms"), geographical additions and omissions. The geographical additions allow that in addition to the central (brand) name of a bank, also branches can be "branded" geographically with their own bank domain.
The Sunrise period for the registration of bank domains will begin on 18 May 2015 and end on 17 June 2015 due to brand records at the Trademark Clearinghouse. The general registration phase starts on 24 June 2015.
In addition to verifying the domain owner, high technical standards are required for active bank domains, in order to render bank domains a safe zone.
The operator and the users of a website with a bank address can therefore rely on a higher security than users of sites with other domain extensions. Scams like phishing become very hard if you are using a bank domain.
By the way, it is easy to forward a Bank-Domain to an existing domain or URL.
The relationship between better ranking and the new top-level domains was proved by a study of Searchmetrics for Berlin-domains. Websites with Berlin-Domains frequently place better than websites with .de domains and .com domains in regional searches with Google. The result of the study by Searchmetrics can be summarized as follows:
"42% of searches show that .berlin domains rank better locally ."
The study of total sites in Houston shows that the results by Searchmetrics can be generalized to all new top level domains, including the Bank-Domains: It was proved that Google uses the domain endings of the New Top Level Domains as a key element for the assessment of domains. Total sites draws as a conclusion:
"It is clear that the new top-level domains improve the ranking in search engines. "
The bank domain will create more trust towards the bank among customers because of the high technical standards and the strict verification of domain owners . And confidence is the root of all banks. Banks with a banking domain will have a lasting competitive advantage. ICANN Registrar Secura is already accredited in the registry of bank domains .
For banks with activities in the Francophone speaking countries of Africa, America and Europe also the "Banque" domains can be interesting, as they offer more security just as bank domains.