Attenda Partners with Microsoft to help ISVs deliver Software as a Service

(PresseBox) (Frankfurt, ) Attenda Partners with Microsoft to help ISVs deliver Software as a Service

Frankfurt – April 25, 2007 – Attenda, the Always On Managed Services company, today announced that it has been selected by Microsoft to join its SaaS On-Ramp program, which is designed to assist Independent Software Vendors (ISVs) to deliver their applications through Software as a Service (SaaS).

Many leading software vendors, including Microsoft’s LIVE initiative, are already delivering their Software as a Service, enabling them to overcome various problems associated with the traditional licence fee model. These problems include issues such as one-off sales revenues as opposed to recurring fees, long sales cycles and higher support costs.

Gartner predicts that SaaS market will grow seven times faster than on premise software during the next three years and that by 2011, 25% of new business software will be delivered as software as a service.

Attenda, with its extensive experience of SaaS is already assisting numerous ISVs in overcoming the commercial and technical challenges in adopting a SaaS model for the delivery of their software applications. Attenda’s SaaS clients include BIW, CAPS Solutions, Simplex, Staffcare and Service Works Global.

“Many ISVs are recognising the benefits of the SaaS model and enterprises are increasingly requesting for their applications to be delivered in this way,” said Martin Walker, UK Software as a Service Manager, Microsoft Communications Sector. “The Microsoft SaaS On-Ramp Program will help lower the initial costs to the ISV and the knowledge and experience of companies such as Attenda will help to further ease and drive the adoption to SaaS for ISVs.”

Mark Fowle, Attenda CEO, comments, “Software as a Service represents an important component of our business strategy. As an established Microsoft Certified Gold Partner and an experienced hosting provider for SaaS, the Microsoft On-Ramp programme provides Attenda with a valuable commercial vehicle upon which to make SaaS an attractive ISV proposition.”

Fowle concludes, “Analysts predict a huge growth in the SaaS market in the next three years and Attenda is planning to make a significant contribution to fuelling this growth.”

Under the Microsoft SaaS On-Ramp program, ISVs will be able to take advantage of special introductory licensing pricing for Windows Standard Edition Processor Licences and Microsoft SQL Standard Edition Processor Licences. Participating vendors will also receive all the benefits associated with Microsoft’s Services Provider License Agreement (SPLA), a flexible licensing program that allows ISVs to license Microsoft products on a monthly subscription basis and to offer services and hosted applications to their end customers. It includes access to the latest versions of Microsoft software and the ability to grant customer demos for 60 days. The SaaS On-Ramp Program will run from November 2006 to April 2008 and is part of a global effort to attract ISVs to deliver SaaS.

(Gartner research: “Predicts 2007: Software as a Service Provides a Viable Delivery Model” dated: 13 November 2006, Author: Robert P. Desisto, James Holincheck, Gene Alvarez, Benoit J. Lheureux)

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About Attenda
Attenda, the Always On Managed Services company, manages those vital applications that every business relies upon today to function effectively allowing our clients to selectively outsource their IT operations and re-focus on using IT to add strategic value to their business.

Through a commitment to operational excellence, we manage, secure and optimise the performance of their applications, irrespective of the physical location of the infrastructure.

With over 5 years' investment into Attenda M.O., Attenda's operations platform, we provide the people, process and technology to deliver exceptionally high service levels, but at a cost that is amortised across Attenda's entire client base - currently 130 of the UK's and Germany’s leading companies.

The company enjoys substantial financial backing, the industry's leading accreditations and an unrivalled portfolio of clients including Fleurop AG, IBU, Avis Europe, bmi, easyCar, Compass Group, Microsoft, NHS, Princes, Sun Microsystems and many of the UK’s and Germany’s leading Independent Software Vendors.
Attenda is ISO27001 accredited, an HP SP Signature Partner, a Microsoft Gold Certified Partner, a SAP Hosting Partner, a SunTone accredited managed service provider and an Accredited Catalist Supplier. Attenda is one of only seven companies to have been ranked in the UK's Sunday Times ARM Tech Track 100 for three consecutive years.

For further details, visit or contact;
Maik Bunge +49 (0)69 50507750


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Dipl.-Wirtsch.-Ing. Maik Bunge
Director Service Delivery
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