Bharti Airtel selects NDS to protect and power new Digital Satellite Service

(PresseBox) (Mumbai/Indien und Hong Kong, ) .
- India’s leading cellular operator, Bharti Airtel, has chosen technology from NDS for its new digital satellite platform
- NDS’ market-leading VideoGuard® conditional access, MediaHighway® middleware and customized electronic programme guide selected to protect and enhance new service

NDS, the leading provider of technology solutions for digital pay-TV, today announced that it has been selected by Bharti Airtel to provide a suite of digital broadcasting solutions for the launch of the company’s digital satellite service. Bharti Airtel announced recently that the Indian Ministry of Information and Broadcasting has granted the company a Letter of Intent, licensing the new DTH platform.

NDS will provide Bharti Airtel with world-leading VideoGuard® conditional access, MediaHighway® middleware as well as a customized electronic program guide (EPG). VideoGuard is currently securing TV content for over 75 million subscribers worldwide, and Mediahighway middleware is enabling delivery of enhanced services to viewers in over 62 million homes. Through these NDS solutions, Bharti Airtel gains the flexibility to introduce future enhancements including interactive applications and additional advanced services for viewers.

Announcing the latest development in the company’s DTH strategy, Mr. Arjun, Executive Director, Bharti Airtel, said: “Bharti Airtel has successfully focused its strategy on offering a full range of integrated telecom services, and today is one of the world’s fastest growing telecom companies. The launch of DTH services is part of our ongoing strategy to offer consumers in India the most extensive range of converged services in the market.”

Ms. Sue Taylor, Vice President and General Manager of NDS Asia Pacific said: “Being selected by Bharti Airtel is a validation of the technology leadership of NDS and recognition of the significant investment in NDS’ Indian capabilities over the past six years. We look forward to partnering with Bharti Airtel on their future growth strategies. NDS market-leading technology will enable Bharti Airtel to deliver world-class digital and interactive entertainment services to their subscribers.”

NDS’ R&D facility in Bangalore, which has been operational for six years and now employs over 750 people, will be leading the development of a state-of-the-art electronic program guide for Bharti Airtel. In addition, this development centre will be instrumental in designing interactive TV applications tailored to the Indian audience.

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