A strong brand leads to success – Glasurit recommended by leading car manufacturers

Close partnerships between Glasurit and carmakers
(PresseBox) (Münster, ) Glasurit, BASF Coatings’ automotive refinishing product brand, is a rare breed. There is little competition when it comes to the number of approvals granted by carmakers. As Joachim Strassner, Glasurit Distribution Manager in Germany, shared with journalists in Ludwigshafen, Glasurit has been granted approvals by 37 carmakers alone. For bodyshops, working with coatings products and systems approved by carmakers is a crucial factor for success. An approval guarantees customers that their vehicles will undergo top-quality refinishing, not unlike a repair with original parts. These days, brand-linked bodyshops are gaining in significance, making top-of-the-line refinishing an important competitive edge.

From comprehensive tests to global approval

A car manufacturer does not grant technical approval until it has carried out intensive tests and thoroughly checked whether the quality of Glasurit automotive refinish products meets the stringent requirements of automotive OEM coating. The technical approval is then laid down in a contract and is valid for a region or for the entire international market. Detailed agreements on aspects such as delivery, training, or services are signed at the national level. Each carmaker’s approval thus documents that Glasurit’s innovative product systems, color management, and comprehensive shop support make it the ideal partner for any car dealer and any bodyshop.

Glasurit products and product systems have been approved by Porsche, Isuzu, Skoda, Audi, Land Rover, Daihatsu, Alfa Romeo, Lexus, Mazda, Smart, Opel, Kia, BMW, Mini, Vauxhall, Bentley, Daewoo/Chevrolet, Chevrolet, Seat, General Motors, Mercedes-Benz, Jeep, Dodge, Volkswagen, Lancia, Mitsubishi, Maybach, Volvo, Toyota, Hyundai, Ford, Chrysler, Nissan, Jaguar, Rolls-Royce, Fiat and Honda.

Glasurit Automotive Refinish

Under the Glasurit brand, BASF markets a comprehensive range of automotive refinishing paint systems, focusing on eco-efficient waterborne basecoats and high-solids paints. By using these systems all legal solvent-reduction requirements can be complied with anywhere in the world, and with regard to appearance and durability, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. Glasurit Automotive Refinish is approved by most of the leading car manufacturers for aftermarket repair worldwide and chosen by them for its color expertise. Internet: www.glasurit.com

Kontakt

BASF Coatings GmbH
Glasuritstraße 1
D-48165 Münster
Dr. Michael Golek
BASF Coatings AG
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