Vizrt and German Football League in Media Asset Management Deal

(PresseBox) (Bergen, Norwegen, ) Vizrt Ltd. (Frankfurt Prime Standard, Oslo Main List: VIZ) signed an agreement with the German Football League DFL and the German Football Federation DFB to deliver a comprehensive Media Asset Management System. The deal’s size is approximately USD 1 million and will be delivered over the next three quarters.

The goal for the German League is to store all matches digitally as they are played, enabling end-users to get on air in "an instant". This system also enables DFL to eventually offer on-demand-services from all matches to media partners.

The following statement was released by the German Football League:

DFL and DFB Create World’s Largest TV Digital Football Archive

The DFL Deutsche Fußball Liga GmbH and the DFB German Football Association are jointly building the world’s largest digital TV football archive. All matches recorded since 1963, and future matches in the Bundesliga, as well as international and cup matches will be stored digitally on this platform and in this way retained for future generations. Tom Bender, Head of the DFL, stated, "The great tradition of German football lives on in historical footage. It is therefore of great importance that we make this treasure available to fans and insure this is safeguarded for the future."

The archive will gradually be uploaded with some 24,000 hours of historical footage. With each Bundesliga season, this will be expanded with 612 matches, totalling around 1,000 hours of moving images, but will also include additional footage and stills. From the 2008/2009 season onwards, media partners will be able to access, view and download material from the archive through an in-house developed on-line system. DFL subsidiary SPORTCAST GmbH in Cologne will be responsible for the implementation of the digital platform.

Apart from the DFL and DFB, only the Norwegian Football Association is currently working on a similar solution.

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