International Trade Fair for Industrial Coatings Technology in Karlsruhe Closes with Impressive Growth

PaintExpo Inspires Exhibitors and Visitors
PaintExpo is Europe’s most important trade fair for suppliers of industrial coatings technology (PresseBox) (Oberboihingen, ) “PaintExpo is Europe’s most important trade fair for suppliers of industrial coatings technology” – this statement reflects the overwhelming acceptance enjoyed by the international trade fair for industrial coatings technology within the industry already after its second edition. A total of 5924 specialist visitors, roughly 20.5% more than at the premiere event, gathered information in Karlsruhe (Germany) regarding product offerings presented by 285 exhibitors exclusively from the field of coatings technology from the 11th through the 14th of March, 2008. They came from 17 countries. The outstanding technical qualifications and decision making authority of the visitors provided exhibiting companies with excellent contacts, which promise good post-event business. The visitors were impressed with the broad, in-depth offerings and the highly concentrated exhibition presentation.

After a very successful premiere, the expectations for PaintExpo 2008 were quite high – and they’ve been fulfilled for nearly all involved parties: The number of exhibitors increased by 18% for a total of 285 participating companies, 17% of whom came from countries other than Germany. Thus the second edition of PaintExpo presented Europe’s most comprehensive offerings in the field of industrial coatings technology – from pre-treatment right on up to final inspection. This, in turn, drew 5924 visitors from 43 countries to the Karlsruhe Exhibition Centre – an increase of more than 20% as compared with the first international trade fair for coatings technology. 18,7% of all expert visitors came from outside of Germany. “In comparison with 2006 we had a significantly larger booth this year, and we increased booth personnel to 10 people each day who were all very busy for the entire duration of the event”, reports Sandra Gehringer, marketing manager for Frei Lacke Emil Frei GmbH & Co. Volkmar Lüthke, business unit manager for Central and Eastern Europe at ITW Industrial Finishing, was also surprised at the large numbers of visitors: “As a result of the large number of competent specialist visitors, we were really pushed to the limits of our available capacity, although we had a larger team than in 2006. For us at ITW Industrial Finishing, PaintExpo is the only trade fair in Germany, and we’ll be back again in 2010”, says the manager.

Outstanding Visitor Quality Assures Excellent New Contacts
And not only did the 2nd PaintExpo have lots of visitors, they possessed solid technical qualifications and decision making authority as well. “We weren’t represented at PaintExpo 2006, but after seeing how well it was received, we decided to participate in 2008, and we’ve enjoyed great success. You meet users and decision makers here, and we got lots of concrete requests for quotation (RFQs). This is why I consider PaintExpo Europe’s most important trade fair for coatings technology”, sums up Alexander Poster from the marketing department at b+m Surface Systems GmbH. Christian Ruhland, managing director of NABU-Oberflächentechnik GmbH, drew similar conclusions: “We participated at PaintExpo for the first time this year, and we’ve been pleasantly surprised. We were able to provide existing customers with support in Karlsruhe, and we established highly valuable new contacts. We received RFQs for everything from large projects to small jobs. I only wish that our competitors were better represented at this platform.” Oliver Voigt, sales manager for CEFLA Europe, is also pleased with his participation at the trade fair: “The quality of the visitors is outstanding, and our discussions have been highly specific. The combination of pre-treatment, coating and final inspection has provided us with the opportunity of gaining a foothold at a platform that covers the entire spectrum. And this was the main point – we haven’t just been taking up space here, we’ve really been able to establish extremely interesting contacts for the use of two-arm robots in our targeted industries”. For Eisenmann Anlagenbau GmbH, things went even better at PaintExpo 2008 than at the premiere. “A lot of our customers came to Karlsruhe. But we also met up with visitors here who Eisenmann was not yet aware of, and we found out about a number of planned investments. PaintExpo is the number one trade fair in Europe for the general finishing business division, which is why we don’t participate at any other trade fairs in Germany”, explains Eisenmann manager Gunter Connert. “PaintExpo is a trade fair which has established itself, draws specialist visitors and is a purely technical event for the coatings industry. We believe that companies can present their products well at this event”, states Heiner Schlatter, sales manager at Venjakob Maschinenbau GmbH & Co. KG. And Hajo Steinhoff from sales and project engineering at Rippert Anlagentechnik GmbH & Co. agrees: “PaintExpo is a trade fair which is focused strictly on industrial coatings technology – and this is positive for us, because users can gather information regarding all issues in a concentrated and efficient fashion.”

PaintExpo has established itself as the international platform for users as well, and allows them to find solutions for the entire process sequence for painting and powder coating tasks. The fact that the event is concentrated exclusively on industrial coatings technology, as well as comprehensive and diverse offerings ranging from pre-treatment, paints and application techniques, right on up to final inspection, is especially interesting for specialist visitors. The next PaintExpo, international trade fair for industrial coatings technology, will take place in the spring of 2010. Booth reservations received to date already indicate that the event will once again grow.


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