First Loyalty Portal with virtual loyalty cards awarded with innovation prize 2008

The WebCard Loyalty Portal from fun communications awarded the "Innovation Prize 2008” by the "Initiative Mittelstand" in the category CRM.
WebCard Loyalty - Customer loyalty with virtual loyalty cards (PresseBox) (Karlsruhe, ) fun communications GmbH has been honoured at this year's "Innovationspreis 2008" presented by the "Initiative Mittelstand", receiving an award in the category Customer Relationship Management (CRM) for its WebCard Loyalty, the first customer loyalty portal for issuing "virtual loyalty cards". The company managed to assert itself against more than 1600 competitors. The jury's reasons for choosing WebCard Loyalty: "Your product convinced us with its high utility value, innovative content and its suitability for medium-sized businesses".

fun communications presented its WebCard Loyalty portal to interested visitors for the first time with great success at CeBIT 2008. WebCard Loyalty brings the already extremely successful loyalty cards into the virtual world of the Internet.

Loyalty cards and bonus programmes are essential marketing instruments for attracting and keeping customers. If the customer wanted to use his card online as well, up until now he had to laboriously type the customer number from the card and enter an extra password. With the virtual loyalty card, this is now a thing of the past. The virtual loyalty card is visually present on the customer's desktop. Through the use of Microsoft's CardSpace™ technology based on an open standard for secure user authentication, the customer retains full control over the sharing of his data (User-Centric Identity Management).

The big day is 22nd April, 2008, at the 2nd European Identity Conference 2008 in Munich: WebCard Loyalty goes online. Companies can use the portal to issue loyalty cards on the Internet simply, securely and conveniently. In just three steps, beginning with the layout and contents of the loyalty card, through to issuing the cards to the customers and culminating in running promotion campaigns with vouchers and discount offers, everything is controlled in a standardised user interface. Numerous revealing statistics provide a detailed analysis to measure the success of the individual promotion campaigns.

fun communications GmbH at the 2nd European Identity Conference 2008 in Munich: Booth G1

More information at www.fun.de and www.imittelstand.de


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fun communications GmbH
Lorenzstraße 29
D-76135 Karlsruhe
Iris Wandler
Senior Manager Marketing
fun communications GmbH

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