Aero-Domains: More than a simple website address

Aero-Domains: Idenhtity for the aviation community (PresseBox) (Cologne, ) The web address www.nafa.aero provides a case book example of the benefits of using the aero-domain as a means of providing the essential differential among domains.

The National Aircraft Finance Association, NAFA, is a US-based non-profit corporation dedicated to promoting the general welfare of individuals and organizations providing aircraft financing and loans secured by aircraft; to improve the industry's service to the public; to work with government agencies to foster a greater understanding of our member's needs.


The Association provides a case book example of the benefits of using the aero- domain as a means of providing the essential differential among domains. The lottery of who got the name first can be particularly difficult for associations – which may end up with initials that identify it clearly within its own sector of interest, but which may also duplicate the initials of an organization in a completely different sector.

In pre-Internet days, that did not present a problem. For example, those involved in financing general aircraft were unlikely to be involved with a body involved in "teaching artists the fine art of making art" or with an association for those involved in managing fleets of cars, trucks and vans. But unique means unique within the Internet and all those groups use the initials "NAFA". So the art group took nafa.com (first registered 1994) and the fleet management association took nafa.org (first registered 1995), while the National Aircraft Finance Association took nafa-us.org (first registered 1999).

Today type "NAFA" into Google and the first page comes up with a whole range of organizations using these initials, as well as those already mentioned. They include the North American Flyball Association (flyball.org), the Nanyang Academy of Fine Arts (nafa.edu.sg), North American Fur Auctions (nafa.ca), and the North American Falconers Association (n-a-f-a.org).

Not surprisingly, NAFA decided to remove itself from the web noise, focusing its Internet naming policy exclusively at its core business – the air transport community.

"Adopting the aero-domains was an obvious choice for us," according to NAFA Treasurer and Executive Director Karen Griggs. "There are 83 million domain names worldwide and 46 percent of those are .com. No wonder there can be confusion. Our business is specific – it's of no interest to the vast majority of those using the Internet. But those who do deal with us need predictability – and we need security. Adopting the .aero domain has yielded both. Our members and stakeholders know where they can find us. And that’s what counts."

NAFA's membership and associate membership of some 120 companies are all leaders in helping buyers, sellers and finance companies within the aircraft transaction process. The organization also provides members with a forum for both education and the sharing of information and knowledge – all directed at encouraging the financing, leasing and insuring of general aviation aircraft.


International Water-Guard Industries Inc (IWG) affirmed its new focus as an all-aerospace company by launching a corporate identity based on an immediately memorable aero-domain: water.aero.
"A re-branding program like this is a major project, and one which we undertook for very specific reasons," said IWG President and CEO David Fox. "Chief among them was the fact that IWG had been through a dramatic renewal process. We are now solely focused on the aerospace market, we have continued to develop our highly skilled aerospace team, and we are presenting our technology to airlines, as well as corporate and VIP aviation. We worked very carefully with our designers to choose a corporate image that expressed those changes, and are confident in the results".


International Water-Guard Industries Inc (IWG) is a Canadian aerospace company focusing on aircraft potable water treatment and full water system solutions. The company claims "expertise in all aspects of water treatment, with the products and know-how to provide high quality water for passengers and crew, and light weight, space saving solutions for the aircraft operator".


The National Air Transportation Association (NATA) also recognized the importance of a clearer identification with the air transport community. The previous domain name www.nata-online.org (nata.org was not available:it's the National Athletic Trainer's Association) was replaced by the more logical www.nata.aero.

The makeover was part of a strategic move to create a more user-friendly homepage and some sections that are password-protected and accessible only by NATA members.

The new Website with the aero-domain includes an expanded Press Room with biographies and pictures of key NATA staff, a NATA fact sheet, statistical information on the industry and archived press releases. A Members Center includes membership application, member directory and list of NATA member services.

"There are literally thousands of business organizations based around Washington DC," commented NATA's Communications Director Dan Kidder. "We needed to ensure that both our website and our domain name were providing the clearest possible signposting for members and, in particular, for visitors such as members of Congress and the media. By adopting the air transport community's own exclusive domain, we made it absolutely clear that if someone is interested in aviation, NATA is a prime stop to make."

The National Air Transportation Association (NATA), based close to Ronald Reagan Washington National Airport in the US, is a public policy group representing the interests of general aviation businesses before the US Congress, federal agencies and state governments. Its 2,000 members own, operate and service aircraft.

Srilankan Airline has painted its aero-domain on their
aircrafts. SriLankan Airlines' corporate website has
changed from www.srilankan.lk to www.srilankan.aero.
However, users would be able to log in to the
www.srilankan.lk address for at least the next 12
months, until the www.srilankan.aero identity becomes
well established.

SriLankan will be among many thousands which have
registered an aero-domain, including airlines, aviation
industry news services, engineering and maintenance
firms and service organisation.

"We have taken the initiative to migrate to .aero from
the present country specific .lk in order to take
advantage of the new global airline domain and to
better reflect our status as an international company,"
said Nigel O'Shea, Head of IT at SriLankan Airlines.

All present e-mail addresses at SriLankan Airlines have
also had .lk replaced with .aero, but could still be
reached through .lk for the next 12 months. "The
aero-domain will provide a unique identity for
airlines, differentiating from other Internet domain
extensions such as .com (commercial), .net (network),
or country specific domain such as .lk, .sg and .uk,"
said Kamal Nanayakkara, SriLankan's Senior Manager
Network & Communication.

The aero.domain has been reserved worldwide for
participants of the aviation industry, including
airlines, aircraft manufacturers, and airline industry
persons. The aero-domain is expected to make it easier
for Internet users to find aviation-related websites on
the Internet.

SriLankan Airlines IT Division formed a project team
which planned, executed and tested the migration to the
new domain over the last four months, reworking the
airline's massive IT network.

Hans-Peter Oswald
https://www.domainregistry.de/...

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