Point-of-Care sets a precedent: EKF-diagnostic launches information campaign

Training title (PresseBox) (Barleben, ) Individual health services, personal training or home care: Today, the patients get growing responsibility and importance in medical diagnosis. This has to taken into account by GPs as well as by manufacturers of medical devices. Serious, but clear information are requested more and more and play a key role in customer approach:

An experience also made by the German EKF-diagnostic GmbH, realizing a brochure for performance analysis in amateur sports last year. The 10.000 copies of "training in your hand" were out of stock within few months already, coming along with many inquiries around the world. The slightly modified 2nd release is now published, also translated in English, Spanish and Russian and available on CD-ROM additionally.

Berthold Walter, CEO of the EKF-diagnostic GmbH comments: "We don't have to explain our products for lactate, glucose and haematology analysis for the purchase departments only, but also for the main users and, of course, for interested patients. The knowledge about diagnostic methods helps significantly to figure out suitable medical services to improve an individual, healthy lifestyle. Moreover, people become aware of the special benefits of our products concerning simplicity and comfort use, quick readings and software-connectivity."

In addition to the training brochure and according its strategic information campaign, EKF offers compact handouts for lactate diagnostics, for diabetes monitoring and (very soon) for anaemia/haematology. Even some high schools and universities complete their education programs by this material, available at EKF on demand.

Kontakt

EKF-diagnostic GmbH
Ebendorfer Chaussee 3
D-39179 Barleben
Christian Weyer
EKF diagnostic sales GmbH
Key Accounts / Marketing Dir.

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