fcbayern.de: sleeker, swifter, superlative…

(PresseBox) (Munich, ) The new FC Bayern website hit the net yesterday. A completely revamped design, e-webmail service for fans and RSS feeds are just a few of the most important innovations. For 8 years now, FC Bayern and its Internet agency, BTD Newmedia having been setting standards in the Internet.

It's always quite an occasion when FC Bayern München goes online with its new website. And not just for hundreds of thousands of fans, either. The media, other clubs and international leagues also await this annual event with baited breath. Today, it all happened.

Since yesterday at 3 p.m., the results of long months of work could be viewed by an admiring public. The new intuitive navigation is immediately recognisable above the large pictures of the footballers. Despite the gamut of functions, it is easy to move around the portal. True fans can show their colours right away by sporting their new email addresses "name@fcbayern.de", a bonus that now comes free to all subscribers of FCB.tv. The club IPTV station with trainer Jürgen Klinsmann brings players even closer. Up-to-the-minute video clips, live chats and broadcasts from the new sport centre are transmitted more or less on a daily basis. The new free RSS function will also interest press and fans alike. It keeps users up-to-date on current articles.

Working behind the scenes of the FC Bayern Internet debut is the Munich agency, BTD Newmedia. It is responsible for conception, design, development and operating services. The managing director of the BTD Group, Stefan Leibhard, comments: "Obviously FC Bayern's requirements are especially challenging. However, other companies have also realised the importance of new media to business success. Yet the degree of professionalism demanded by external communication can only be achieved with a specialist at your side. That's where we contribute to the continued success of our customers."

In the Internet at: http://www.btd.de, http://www.fcbayern.de


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Michael Fritsch
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