SAP to Revolutionize Business Intelligence With New Solution that Delivers Insight at the Speed of Thought

SAP® BusinessObjects(TM) Explorer to Provide an Intuitive Way for Business Users to Gain Instant Visibility Across the Enterprise / Employees Will Have the Power to Understand Their Business and Make the Right Decisions to Succeed in Today's Economic Cha
SAP BusinessObjects Explorer drills down into sales data by year, region and product category (PresseBox) (Orlando , Fla., ) Traditionally, too few people have had intuitive and immediate access to the information required to make sound business decisions. Today SAP AG (NYSE: SAP) announces SAP® BusinessObjects(TM) Explorer, groundbreaking new software that will solve this dilemma. SAP BusinessObjects Explorer brings together search and navigation capabilities from the SAP® BusinessObjects(TM) portfolio with SAP NetWeaver® Business Warehouse Accelerator (SAP NetWeaver BW Accelerator) software, enabling customers to navigate mountains of business data at the speed of thought and giving them a clear view across their organizations. Another milestone in the company's successful acquisition and integration of Business Objects, SAP BusinessObjects Explorer will deliver the most significant and largest combination of SAP and Business Objects technology to date. The announcement was made at SAPPHIRE® 2009, being held in Orlando, Florida, May 11-14.

In this volatile economy, it is critical for business users to have the insight they need to answer "on-the-fly" questions, gain a more immediate understanding of their business and have instant access to relevant information. Using an intuitive search box as its interface, SAP BusinessObjects Explorer is designed to allow people to enter key words in order to find the data they need to answer critical business questions-no special training or special skills required. Once business users retrieve the relevant information, they will be able to navigate through that data and drill down into specific areas for further investigation. As a result, SAP BusinessObjects Explorer will empower any employee with the clarity and insight to act more quickly and make smarter, more effective business decisions.

"We have been beta testing SAP BusinessObjects Explorer and are amazed at how intuitive the software is and how quickly it returns results," said Katrina Coyle, global information manager, Molson Coors. "Employees have already learned things about their data and our business that they didn't know previously. With visualizations, like the interactive 'heat' maps, results leap off the page. One of our business users was able to identify a brand not sold in other regions using only one click, which is the blink of an eye compared to the former lengthy process. Everyone who has worked with SAP BusinessObjects Explorer has appreciated that it is fast and user-friendly, with results that can be easily shared and put to use immediately. We see great potential for this tool to provide all of our employees with better visibility into our business."

Bringing Business Intelligence to Everyone

Obstacles to accessing accurate and timely information can have a lasting impact on the performance and bottom line of an organization. Studies1 have shown that the majority of business users make decisions based on "gut feel" and do not have access to the data they need to do their jobs, resulting in lost productivity, less agility in the marketplace and flawed decision-making. SAP BusinessObjects Explorer will solve this problem by making data available to employees who do not use traditional business intelligence (BI) tools, providing them with intuitive software that allows them to explore large amounts of data quickly.

The new software is designed to combine intuitive information search and exploration capabilities from the SAP BusinessObjects portfolio with the high performance and scalability of SAP NetWeaver BW Accelerator software. Together, the software will empower business users to navigate massive amounts of data in seconds, by leveraging indexed data from SAP NetWeaver BW Accelerator. Similar to the ease and speed of Internet search, SAP BusinessObjects Explorer will allow employees to use familiar business language to find relevant information. Business users will also be able to use visualization features to select and generate charts or reports that best represents the information, which can then be shared with colleagues.

Giving business users an intuitive feel of such vast amounts of data lets them discover answers to questions they may not have been able to articulate. For example, a sales executive may get a report indicating that quarterly results were good, but he or she may want to determine areas for improvement. Now sales executives will be able to investigate growth across the regions, profitability per product line or account executives' performance. They can quickly turn a hunch into a data-driven assessment of their business and strategies moving forward.

Helping IT Organizations to Improve Efficiency

SAP BusinessObjects Explorer will also support improved efficiency for IT organizations. Previously, business users would submit requests for corporate data, such as customized reports, to the IT department. The new software will provide self-service access to information, freeing up IT time and resources to work on more strategic projects. SAP will work with its partners including IBM, HP, Dell and Fujitsu Technology Solutions to help make SAP BusinessObjects Explorer faster and easier way to deploy by combining and optimizing hardware and software solutions.

SAP partners Intel and Adobe have contributed enabling technology to SAP BusinessObjects Explorer. Intel has co-engineered the in-memory processing capabilities of SAP NetWeaver BW Accelerator to optimize it with the Intel® Xeon® processor 5500 series. Adobe has provided its Adobe® Flash® Platform to enable enterprise developers to create compelling Rich Internet Applications (RIAs) for end users. To learn more about how SAP partners are supporting SAP BusinessObjects Explorer, please visit the accompanying quote sheet in the SAP Newsroom.

"No longer will critical business information be elusive-SAP BusinessObjects Explorer represents the next generation of BI in which any business user can find the data needed to contribute to his or her organization's success," said Marge Breya, executive vice president and general manager, Intelligence Platform Group and SAP NetWeaver Solution Management, SAP AG. "This new software provides a clear line of sight and enables customers to achieve transparency in every corner of their business. Moving forward, solutions like SAP BusinessObjects Explorer will help businesses develop a new generation of informed executives, who will drive companies globally toward a path of greater transparency, growth and competitiveness."

Availability

SAP BusinessObjects Explorer, accelerated version for SAP NetWeaver BW, is planned to be available during summer 2009. The solution will also be packaged and available through the Best-Run Now initiative from SAP. The package, called "Explore Your Business at the Speed of Thought," will be available globally and is designed to meet the needs of diverse lines of business and industries.

Further Resources

For demonstrations, collateral and additional information, please visit the SAP BusinessObjects Explorer Web site. To see video demonstrations and view screen shots of SAP BusinessObjects Explorer, please visit the SAPPHIRE virtual newsroom. Follow SAP BusinessObjects news with social media via the newly launched blog, "Needle in a Haystack," and the @businessobjects Twitter handle, www.twitter.com/....

12007 BusinessWeek Research Services Base: 675 US and European business executives and managers. Economist, 'Enterprise Knowledge Workers Study; November, 2007

SAPPHIRE® 2009 Orlando

More than 10,000 customers, partners and technical experts are convening at SAPPHIRE® 2009 to discover how SAP and its thriving partner ecosystem are delivering IT solutions that help today's best-run businesses achieve clarity in every area of their operations. SAP's premier educational and networking event, SAPPHIRE is the one occasion where senior executives, business managers, and decision-makers can come together every year to explore how innovative business solutions foster long-term, profitable growth. SAPPHIRE 2009 is being held in Orlando, Florida, May 11-14. For more information, please visit www.sap.com/sapphire. Join the conversation via Twitter at #sapphire09.

Based on the success of last year's events, SAP and the Americas' SAP Users' Group (ASUG) are co-locating their premier events in Orlando, where the 2009 ASUG Annual Conference takes place May 11-14.

In addition to SAPPHIRE 2009, SAP is also hosting SAP® World Tour 2009, a series of local events in more than 70 cities through Europe, the Middle East, Asia and Latin America. For more information, visit the SAP World Tour event page on sap.com.

Note to Editors:

Webcasts, announcements, media roundtables, keynote presentations and podcasts from SAPPHIRE 2009 will be available in the event's virtual newsroom at: www.sap.com/.... To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high-resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2009 SAP AG. All rights reserved.

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