Icon Incar & Nvidia partner to develop first 3d digital cluster for automobile manufacturers

Nvidia Showcase (PresseBox) (Los Angeles, ) icon incar, a division of the iconmobile group, a leading innovator in mobile business solutions, and NVIDIA, the inventor of the graphics processing unit (GPU), today announced the world's first automotive 3D digital cluster, a built-in, flexible digital solution designed to manage a vehicle's communication, navigation and entertainment systems.

The advanced 3D digital cluster technologies were developed at NVIDIA's UI Composer Studio, which specializes in advanced Human-Machine Interface (HMI) design leveraging NVIDIA's pre-production automotive SOC (system-on-chip) mobile application processor and GPU solutions. icon incar provided the concept, visual design, graphics coding, integration, testing and final production for the digital clusters, which are available now to automobile manufacturers.

"NVIDIA's expertise in advanced 3D rendering was integral to the development of our dynamic, high-performance digital cluster solution," said Florian Gulden, managing director of icon incar. "This collaboration allows us to offer automobile manufacturers the ability to implement the first 3D dashboard design."

"As renowned experts in automotive HMI design, icon incar was the perfect development partner for this cluster proof-of-concept Their design successfully illustrates both the power and flexibility of the UI Composer Studio tool, and the incredible performance and visual quality of NVIDIA's automotive GPU and SOC solutions," said Phil Atkin, director of strategic marketing, automotive for NVIDIA.

icon incar's design vision and automotive industry expertise has been instrumental in creating interface concepts and mobile designs for automobile OEMs. Most recently, icon incar elevated the "connectivity-feature" of Audi's concept car A1 project quattro by creating a mobile phone that also served as a music and video player, an address database and an entry tool for navigation. icon incar developed the user interface and software package for the device, which also functions as an access authorization system, making a traditional car key unnecessary.


NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce graphics products, the professional design and visualization market with its Quadro® graphics products, and the high-performance computing market with its Tesla(TM) computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.co.uk.


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