SAP and Sybase Deliver First Set of Applications to Millions of Mobile Workers Worldwide

SAP Extends Reach of SAP(R) Business Suite Applications, Including SAP(R) CRM, to iPhone, Windows Mobile and Other Mobile Device Users
(PresseBox) (Hannover/Germany/Dublin/Calif., ) SAP AG (NYSE: SAP) and Sybase Inc. (NYSE: SY) today announced two new solutions for mobile workers to carry out key business and customer relationship management (CRM) processes via iPhone and Windows Mobile. Built on the industryleading Sybase® Unwired Platform, the mobile solutions extend the capabilities of SAP® Business Suite applications, including SAP® Customer Relationship Management (SAP CRM), and also can be customized to tap into a variety of backend data sources, including databases, Web services, files and any enterprise application that leverages serviceoriented architecture (SOA). The announcement was made at the CeBIT trade fair, being held in Hannover, Germany, March 2-6.

The population of mobile workers and the number of personally owned devices entering the enterprise is growing exponentially. According to industry analyst group IDC, "The worldwide mobile worker population is set to increase from 919.4 million in 2008, accounting for 29% of the worldwide workforce, to 1.19 billion in 2013, accounting for 34.9% of the workforce." SAP and Sybase are empowering mobile workers to quickly act on information with seamless integration to business processes and networks, enabling them to boost productivity and make informed, timely business decisions, all the while staying in close contact with their customers, suppliers, partners and employees.

The new offerings include:

Sybase® Mobile Sales for SAP CRM automates sales processes, increases productivity and enhances customer service by equipping sales professionals with anywhere, anytime access to SAP CRM 2007 through smartphones such as iPhones and Windows Mobile devices.

Sybase® Mobile Workflow for SAP Business Suite enables mobile workers to complete business processes - such as workflow items and alerts, time recording and travel requests that require immediate action - through a familiar and secure email inbox.

"Over the last few years, we have seen significant shifts in the expectations of end users and their relationship with enterprise software," said Kevin Nix, senior vice president, Business Solutions and Technology, SAP AG. "The new generation of business users demands immediate access to SAP solutions anytime, anywhere using mobile devices. Our partnership with Sybase allows us to deliver instant value to people everywhere to help maintain relationships with customers, partners and suppliers and make quick onthego decisions, on the device of their choice."

These mobile productivity applications are built by Sybase to meet the needs of SAP customers, are fully certified and supported by both SAP and Sybase, and tap the proven mobile infrastructure strengths of Sybase Unwired Platform and the SAP NetWeaver® technology platform. SAP and Sybase intend to continue coinnovation efforts to broaden development of mobile applications and devices, which will increase the value of investment in SAP business software. (See also previous announcement, "SAP and Sybase Put the Power of SAP® Business Suite in the Hands of the Mobile Workforce.")

"We are extremely pleased to deliver on our highly collaborative coinnovation partnership with SAP with the release of our joint mobile CRM and workflow solutions," said Gary Kovacs, senior vice president, Markets, Solutions & Products, Sybase. "Millions of SAP users around the world now have secure and fast access to critical business information, along with the ability to complete timesensitive business workflow processes, all from their mobile device of choice. Additionally, for customers requiring highly customized mobile SAP applications, Sybase offers the most comprehensive mobility expertise and mobile enterprise application platform for rapid development and deployment of custom mobile solutions and provides extensive service support through a thriving partnership ecosystem."

For more details on this announcement, please visit To read what some of SAP and Sybase's supportive partners have to say about these offerings, please see "Addendum: SAP and Sybase Partner Testimonials."

About Sybase

Sybase is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most dataintensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most missioncritical systems in financial services, telecommunications, manufacturing and government. For more information, visit Read Sybase blogs:

Sybase is a registered trademark of Sybase, Inc. or its subsidiaries. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Statements concerning Sybase's future growth, prospects and new product releases are, by nature, forwardlooking statements that involve a number of uncertainties and risks, and cannot be guaranteed. The words "anticipate," "believe," "estimate," "expect," "intend," "will" and similar expressions relating to Sybase and its management may identify forwardlooking statements. Such statements are intended to reflect Sybase's current views with respect to future events and may ultimately prove to be incorrect or false. Factors that could cause actual events or results to differ materially include shifts in customer demand, rapid technology changes, competitive factors and unanticipated delays in scheduled product availability. These and other risks are detailed from time to time in Sybase's Securities and Exchange Commission filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on Sybase's Web site).

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2010 SAP AG. All rights reserved.

SAP, R/3, mySAP,, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Follow SAP on Twitter at @sapnews.


Hasso-Plattner-Ring 7
D-69190 Walldorf
Nadia Guerirem
Bite Communications
Scott Malinowski
Sybase, Inc.
Crystal Lu
Sybase, Inc.
Shabana Khan
Hilmar Schepp
Social Media