The current technological change in the control technology from users’ point of view

Quest Trend Magazine publishes the current “voter transition analysis” for the control technology. It shows, which control technologies are attractive, substitution-threatened or stable in the change according to the machine-builders this year.
(PresseBox) (Bochum, Deutschland, ) „The voter transition analysis“ for the control technology is focussed on the changes and the exchanges of the control technologies at the machines. Not market shares but the dynamic of their possible future changes are in the centre of this analysis that is future-oriented (ex ante) instead of being retrospective related to market shares (ex post). This analysis is similar to the voter transition analysis recording the exchanges of votes among the parties in the context of parliamentary elections. However, while the latter is established after the election the first one determines the technological change as expectation value of the decision-makers.

This is an innovative approach developed by Quest TechnoMarketing, the publisher of the Quest Trend Magazine.

Which results does this analysis show for the change of the control technologies in the German machinery industry in 2010?

Stable positions of the control technologies dominate the technological change this year. The users, i.e. the machine-builders, prefer to keep the existing control technology stable at the machines rather than to change the technologies themselves. So the PLC shows a stability portion of 70%, the PC technology of 89%, the CNC of 84% and the microprocessor control of 97%. The stability portion means e.g. with the PLC: at the machines, whose control technology is to be modified at all this year, the changes concern the already existing control technology at 70% of these machines, i.e. adaptations, upgrades among other things, but no change to a different control technology.

Attractive character in terms of new users or applications shows only two control technologies this year. These are the Panel PC with integrated control system and the contactor-based controls.

This year a low degree of substitution indicates the PLC with a substitution portion of 26%.

This publication of the Quest Trend Magazine facilitates the orientation and decisions of the machine-builders. That is why the change-willing machine-builders can compare their intended changes with those of their own sector, confirming or adapting their intentions.

The suppliers of automation technology are learning beyond their constituency, which changes in the control technologies the machinery industry as a whole is aiming for this year. This enables the suppliers to meet the demand trends in time and purposefully.

This article is published in the Quest trend magazine on

The trends from the users’ point of view are based on market surveys of Quest TechnoMarketing, Bochum, London, with the title “What the machine-builders want to change in the automation technology 2010”. This survey was carried out in January/February and covered scarcely 250 representative machine-builders. Highlight, table of contents and budget of the study are on

Quest TechnoMarketing is specialised in market surveys regarding the automation technology for more than 20 years and is the publisher of the Quest Trend Magazine.


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