BMW Group press releases in the social media

Latest press releases within the BMW Group Facebook fan site (PresseBox) (Munich, ) Effective immediately, the latest press releases from 27 countries and regions worldwide in 14 languages are available through the company's Facebook profile, BMW Group View at www.facebook.com/bmwgroupview. The "Press" tab opens up an interactive world map where users click on a country to navigate to the latest news from that region.

The application gives users access to the latest news items from any country in the local language. There is also a direct link to each country's national PressClub.

BMW Group View allows discussion of a wide range of subjects within the community. The integration of press and PR work into this new media channel is in line with the BMW Group's objective of presenting information online in a current way.

The agency Gölz&Schwarz, based in Munich, assisted in the implementation of this application.

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Martina Daschinger
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