eZ adds Industry Leading Recommendation Engine to Improve the End-Customer Experience

(PresseBox) (Skien, Norway, ) eZ Systems AS, the award winning Open Source Web Content Management Platform provider, today announced the acquisition of YOOCHOOSE GmbH. The YOOCHOOSE product will be integrated into eZ Systems AS' product portfolio and offered under the name eZ Recommender Engine as part of the eZ Publish Enterprise Edition Platform.

eZ Systems AS, the award-winning Open Source Web Content Management Platform provider, today announced the acquisition of YOOCHOOSE GmbH. The YOOCHOOSE product will be integrated into eZ Systems AS' product portfolio and offered under the name eZ Recommender Engine as part of the eZ Publish Enterprise Edition Platform.

The eZ Recommender Engine from YOOCHOOSE represents an opportunity to create a dynamic and unique experience each time a customer visits a website, collecting data and creating real-time updates to the user profile. When a customer visits a website from any device, personalised recommendations are automatically delivered based on his or her unique interests.

The eZ Recommender Engine plays a crucial role in helping marketers proactively engage visitors, increasing the length of online sessions and promote user retention, turning each discovery or shopping event into a unique experience as news, images, videos, products and events are recommended in real-time according to the user's individual consumption and behaviour.

Successful companies choose the eZ Recommender Engine to enhance site stickiness, drive repeat visitors, boost advertising revenue and increase e-commerce sales. E-commerce platforms are leading by example choosing the eZ Recommender Engine and increasing the performance of their business. The personalised approach ensures that users can better navigate the ever-growing product catalogs, providing end customers with individual product recommendations, helping them to find desired items more quickly.

"The acquisition of YOOCHOOSE was very strategic for eZ Systems," says Gabriele Viebach, CEO of eZ Systems AS. "Our customers are required to address the end visitor with a more sophisticated experience. The addition of YOOCHOOSE and the recommendation technology is an important enhancement for the eZ Systems platform to optimise on future market trends and fulfill these foreseen requirements."

With the eZ Recommender Engine, customers will realize immediate benefits, including:

- Increased visitor reach and stickiness of online presentation
- Improved customer retention and average order size by creating new purchase options
- Increased advertising revenues by enhancing the usability and promotion of websites
- Promoted upselling and cross-selling based on an individual's online behaviour

"It is becoming more and more difficult for end users to find the right product among a sprawling abundance of offerings," says Michael Friedmann, Chief Technology Officer of YOOCHOOSE. "Our integration with eZ's Platform allows marketing to control the entire Web experience from the content strategy to the recommendation of additional information that can optimise the end-user's visit."

Through this acquisition, eZ will continue to develop the YOOCHOOSE technology and add the Recommender Engine to the eZ Publish Enterprise Edition roadmap. YOOCHOOSE base functionality comes today either with eZ Publish Enterprise Edition 4.5 or as a stand-alone solution, and the advanced (full) functionality is available in the eZ Market.

About YOOCHOOSE GmbH

YOOCHOOSE, based in Cologne, Germany delivers cutting-edge recommendation systems technology for e-Commerce and media companies. As spin-off of Deutsche Telekom, YOOCHOOSE has patented software assets that were developed in a three-year research project led by Deutsche Telekom Laboratories in Berlin. For more information about YOOCHOOSE, visit http://www3.ez.no/....

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eZ Systems GmbH
Kaiser-Wilhelm-Ring 30-32
D-50672 Köln
Stefanie Lightman
ifridge & Company
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