Nokia preloading Original1 Mobile SmartEye application on Symbian Belle devices to help combat counterfeiting in China

Nokia will empower consumers in China to make safer decisions on product purchases and avoid identity fraud by preloading the Original1 Mobile SmartEye application on a range of new Symbian Belle devices for the Chinese market.
(PresseBox) (Frankfurt, ) Frankfurt/Beijing/Hong Kong, August 25, 2011 – Nokia will empower consumers in China to make safer decisions on product purchases and avoid identity fraud by preloading the Original1 Mobile SmartEye application on a range of new Symbian Belle devices for the Chinese market. The Original1 Mobile SmartEye application and on-demand service allows consumers to authenticate consumer products, medicines, identity documents and diplomas quickly and conveniently, providing integrity through the whole supply chain.

As the provider of the leading on-demand platform for trusted product information to protect people and brands, Original1 has a unique position in the market. The Original1 on-demand platform offers complete software-as-a-service for tracking and authenticating products, allowing, for example, the detection of grey market activities and sales channel validation in real time. This allows manufacturers and brand owners to protect their products against infringements of trademark and intellectual property law throughout the entire production and customer delivery process, right up to consumer consumption.

“We are excited to empower Chinese consumers and enterprise users with Mobile SmartEye together with Nokia. This unique collaboration truly helps consumers to make better and safer purchase decisions, as wells as helping brands to improve confidence in their products. In addition, brands will gain a real-time mobile channel for consumers for their branded content services,” says Pasi Kemppainen, Chief Executive Officer of Original1.

By founding Original1 Technology (Beijing) Co., Ltd. in November 2010, Original1 GmbH, based in Frankfurt am Main, Germany, has expanded its business into China, the world’s fastest growing consumer market. Original1 offers a free of charge smartphone application, “Mobile SmartEye”, which allows consumers to authenticate identity documents (Chinese national ID cards), diplomas, medicines and consumer products conveniently within seconds. To support consumer safety in China, Nokia will be preloading Mobile SmartEye on a range of new Symbian Belle devices. The first preloaded Nokia Symbian Belle devices will be the Nokia 600, Nokia 700 and Nokia 701. With these Nokia mobile devices, Chinese citizens can use the device’s camera to check the authenticity of products like medicine, simply by scanning the unique national drug code, or access the pay-per-use service for checking identity documents and diplomas.

Mr. Ng Hubert, Head of EDX, Nokia Greater China said, "We are glad to work together with Original1, to provide the reliable authentication services on Symbian Belle platform to Chinese consumers to help them make better decisions. The convenient and practicable functions provided by Original1 Mobile SmartEye application further enhance the easy-to-use, fun and fast consumer benefits of Symbian Belle.”

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