XXX-Domains:Would you like to see how your brand connected to a adult website?

XXX-Domains: Not only you, but also your customers may not like that your brand seems to be connected to adult content (PresseBox) (Koeln, ) Sunrise B is the time when trademark owners and other IP holders can apply to opt-out of .XXX. This period will run for 52 days starting September 7, 2011.

Sunrise B is aimed at applicants from outside of the adult Sponsored Community. These applicants are owners of a qualifying trademark registration, who seek to reserve names in order to ensure that those names are not registered as domain names by others in .XXX . At the close of the Sunrise Period, if no conflicting application by a Sunrise A applicant has been made, these names will will be removed from the pool of domain names available for registration in future phases of the registry operation.

Joseph M. DiCioccio and Susan Neuberger Weller explain:" In making a decision on how to deal with this new TLD, keep in mind that obtaining a defensive registration is a much more cost-effective method of preventing cybersquatting than is attempting to obtain the domain name later from a third party through, for example, the Uniform Domain-Name Dispute-Resolution Policy or the Anti-Cybersquatting Consumer Protection Act."

Hans-Peter Oswald


Secura GmbH
Frohnhofweg 18
D-50858 Koeln
Hans Peter Oswald


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