Sweden leading in Internet Use

(PresseBox) (Hamburg, ) The latest "Sweden B2C E-Commerce Report 2011" compiled by market research firm yStats.com provides information about B2C E-Commerce in Sweden. Aside from internet use and online purchases, also revenues and competitors are analyzed.

Sweden is one of the leading countries worldwide when it comes to internet use. Despite the high rate of internet penetration, there is still further potential for growth.

Online purchases very popular with Swedes

In 2010, as much as 90 % of the Swedish population used the internet. Furthermore, almost 70 % of the Swedes searched for information on a search engine prior to making online purchases. Growth in B2C E-Commerce revenue is expected to reach slightly under 10 % in 2011. According to the "Sweden B2C E-Commerce Report 2011" by yStats.com in 2010 the leading product categories in B2C E-Commerce were "travel," "consumer electronics," "fashion and shoes" as well as "media/entertainment." The most popular online shops with Swedish customers were Adlibris (books), Cdon (books and other media), Ellos (fashion) und H&M (fashion).

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