HANNOVER MESSE 2012: Focus us sustainability

"greentelligence" keynote theme highly prominent across all display categories / New flagship show: IndustrialGreenTec / China is the official HANNOVER MESSE 2012 Partner Country
(PresseBox) (Hannover, ) By adopting "greentelligence" as its keynote theme, HANNOVER MESSE 2012 has put the spotlight squarely on green technologies as a central growth driver for industry. Manufacturers the world over are facing an enormous challenge. To remain competitive in the long term, their products and processes have to be sustainable, environmentally friendly and efficient. HANNOVER MESSE 2012, which runs from 23 to 27 April, will help them rise to this challenge by providing them with a technology platform that gives them an unparalleled overview of all the latest industrial innovations designed to facilitate sustainable business development. Groundbreaking solutions will be on show in all major display categories, from automation, energy technologies, industrial supply and subcontracting services through to R&D.

"Next year's keynote theme of 'greentelligence' will feature prominently across all HANNOVER MESSE 2012 display categories. Manufacturers have come to realize that an intelligent mix of efficient processes, eco-friendly materials and sustainable products is critical to survival in today's highly competitive, dynamic international markets," said Dr. Wolfram von Fritsch, Chairman of Deutsche Messe's Board of Management.

HANNOVER MESSE 2012 will also see the premiere of IndustrialGreenTec. This latest addition to HANNOVER MESSE's line-up of flagship shows will present the full range of environmental technologies along multiple industrial value chains. Key themes at IndustrialGreenTec will include recycling and environmentally friendly waste disposal; water, soil and noise protection technologies; methods for lowering air pollution; approaches to the efficient use of renewable energy and renewable materials; and environmental services, from consulting through to certification.

Following its debut at HANNOVER MESSE 2011, which was well received by visitors and exhibitors alike, the Metropolitan Solutions exhibition area will be back in 2012 with an expanded format. Globalization, climate change and the increasing rate of urbanization are posing huge challenges for cities and major urban centers around the world. The challenges can only be addressed by expanding and modernizing infrastructure. According to the experts, the most critical areas include energy, water/waste water and mobility systems as well as climate protection. State-of-the-art solutions in all of these areas will be presented by the companies participating in this year's Metropolitan Solutions showcase.

Comprising eight flagship shows, HANNOVER MESSE 2012 is a world-unique industrial technology fair that is truly international and provides unparalleled coverage of all key industries. It is a magnet for trade visitors from all around the world. In addition, each year over 100 high-ranking international political and business delegations come to Hannover to keep abreast of the latest trends and solutions. "HANNOVER MESSE provides a window on the future of the world's industries. No other event presents as many groundbreaking innovations and integrated solutions," explained von Fritsch.

The People's Republic of China will be the official Partner Country of HANNOVER MESSE 2012. The partnership was formalized in an agreement signed by Dr. Philipp Rösler, Germany's Federal Minister of Economics and Technology, and Miao Wei, China's Minister of Industry and Information Technology, during the China-Germany inter-government consultations that were held in Berlin in June this year. Wolfram von Fritsch: "We are delighted to have China at our side as Partner Country at HANNOVER MESSE 2012. We are confident that this partnership will be a boon to Sino-German trade relations and will be a major drawcard for exhibitors and trade visitors from around the globe. The partnership gives both exhibitors and visitors a unique opportunity to build their import and export business and to strengthen their commercial and R&D ties with China."

As part of its Partner Country showcase, the Chinese government is planning to run displays on its major energy efficiency projects, focusing on electric generation, intelligent energy networks and systems, and environmentally-friendly mobility solutions.

About HANNOVER MESSE (the Hannover Fair)

The world's leading showcase for industrial technology is staged annually in Hannover, Germany. The next HANNOVER MESSE will be held from 23 to 27 April 2012, with China to be featured as its official Partner Country. Eight flagship fairs are taking place under the umbrella of HANNOVER MESSE 2012: Industrial Automation - Energy - MobiliTec - Digital Factory - Industrial Supply - CoilTechnica - IndustrialGreenTec - Research & Technology. In 2012 the spotlight will be on industrial automation, energy technology, industrial subcontracting and related services as well as R&D.

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Deutsche Messe AG - Hannover
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Christian Riedel
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