Primera Travel Group implements Reservation System Pacific from ISO Travel Solutions

ISO Travel Solutions (PresseBox) (Nürnberg, ) The Scandinavian tour operator group Primera Travel Group implements Pacific, the tour operator IT solution suite from ISO Travel Solutions in Germany.

The Primera Travel Group, with its main office in Copenhagen Denmark, unites seven tour operator brands in Denmark, Sweden, Finland, Norway and Iceland. The group has searched the international IT market for a solution which can be used by the different brands and operators with their individual requirements and thus replace the different systems which are used today. The new single system needs to handle the classical packaging business with Primera’s own charter airline as well as the sales of individual travel products and the dynamic packaging. All of that on a high volume with high speed. Therefore a strong system focus is the possibility to handle high volumes and provide good and fast online sales capabilities.
ISO’s system Pacific was chosen because it will provide Primera with all these functions and possibilities. The system combines ISO’s long lasting expertise in providing high-volume IT solutions for the tourism market and it is based on an absolutely modern Service Oriented Architecture (SOA) which makes it easy to adapt to the needs of Primera.
Dadi Ingólfsson CIO of Primera Travel Group states that ISO was chosen after a long search on the travel IT market for the absolutely right match for Primera. Pacific’s modern architecture, being very scalable and open for external connections and thereby facilitating dynamic approach to the business, along with ISO’s extensive experience with travel systems and their professional approach made the difference for Primera: “We look forward to the new possibilities the system will provide our business and hope it will help us to take the lead in this increasingly demanding market.”
Markus Kretschmer, Managing Director of ISO Travel Solutions: “We are very proud that one of the largest tour operator groups in Europe has selected us as a partner to provide their backbone reservation technology. This deal with Primera proves that we have taken the right decision when we started to develop Pacific completely new on the most modern technology. Pacific can handle the highest passenger volumes and provides a large spectrum of functions for all types of tour operators. The Primera tour operators that will implement the system will be hosted on the same multi-lingual, multi-currency and multi-brand Pacific instance. We look really forward to rolling out our system in the several countries of the Primera tour operators in the future.”

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Ralf Regner
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