setron takes over all shares of the Scandinavian distributor TRAFOMO A/S

(of l n r.) Michael Klammer, Sven Streiff, Ole Lindquist, Claus Hjæresen, Finn Holm (PresseBox) (Brunswick, ) The German distributor setron based in Brunswick announces the take-over of all business shares of Trafomo Holding A/S on 02.02.2012.

For more than half a century, Trafomo has been a player in the industry, having earned a reputation as a distribution partner for electronic components. The company's focus lies on a specialized choice of products from distinguished suppliers in order to provide its customers with optimum design support. Currently, the distributor with its headquarters in the vicinity of Copenhagen maintains a headcount of approximately 25 employees and sales offices in Denmark, Sweden and Finland. As a renowned value-added distributor, Trafomo focuses on the distribution of electronic components for high voltage and industrial applications. The project work and design-in applications play a significant role in its business. From the modern logistic center, mainly customers in Northern Europa are supplied with components and material.

After the acquisition Trafomo will continue to operate independently, with the company's site and structure remaining unaltered. However, existing synergies will be exploited and the joint range of products and services is to be extended. Existing partnerships with suppliers and customers, too, will not be touched and will even be reinforced. With immediate effect, former Chief Operating Officer (COO) and industry expert Claus Hjæresen will act as CEO. As part of a succession planning, the managing partner Ole Lindquist will act as a consultant for Trafomo. "setron, pk components and Trafomo are an ideal match. The roots of the three companies go well back into the Sixties, and as family owned-businesses the three represent excellence and growth. ", says Sven Streiff, Managing Director at setron GmbH. "The three enterprises set great store by the same values and personal service, they supplement each other in their line cards and convince by renowned expertise in the fields of logistics and design-in."

The acquisition is another vital step for setron in view of dynamically extending the European distribution business. Being a specialized provider of services with a high service- and line card expertise, the company headquartered in Brunswick has been successful in the market for more than 40 years. Thanks to the jointly reinforced distribution channels, all customer sectors can be served even better. Furthermore, diverse measures are bound to result in synergy effects, contributing to an increase in efficiency and further growth. 2010 setron has taken over pk components and since the acquisition pk components managed to incre-ase the turnover by 10 Million Euro. "pk components is a real success story and we want to continue move forward strictly.", says Sven Streiff.

With this strategic acquisition setron, ranking among the top ten players in the national distribution market for electronic components, purposefully aim at further extending their standing in vital European markets.

For further information about setron and their product range visit


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Oliver Block
setron GmbH
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