Flexera Software's Mike Mullany Speaking at Embedded World in Nuremberg on Embedded Software Licensing as Revenue Generator for Manufacturers

(PresseBox) (Munich, Germany, ) Flexera Software will be exhibiting at Embedded World in Nuremberg from 28 February-1 March. Flexera Software will host exhibition stand #5-444 in Hall 5.

In addition, on 28 February at 4:00pm (16:00) Mike Mullany, director of business development at Flexera Software, will present a session on the role of embedded software licensing and entitlements as a key strategy in helping intelligent device manufacturers create new revenue streams. The session will look at market trends and business challenges. Components of the FlexNet Producer Suite will be introduced along with discussion on the value this solution provides to hardware centric companies. The session will conclude with a review of implementation use cases and the competitive advantage realized by intelligent device manufacturers.

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As the market for hardware becomes increasingly commoditized and squeezed by global competition, intelligent device manufacturers must simultaneously cut manufacturing costs, create more efficient, flexible and responsive supply chains, and uncover new revenue streams. Embedded software has emerged as a key strategy to do so. And software licensing and entitlements are the enabling technology empowering intelligent device manufacturers to productize, monetize and protect their intellectual property in embedded software.


How Software Licensing Helps Manufacturers Generate Value from Embedded Software
28 February, 2012
4:00pm (16:00)


Hall 5
Stand #5-444
90471 Nuremberg


Flexera Software GmbH
D-80807 München
John Lipsey
Flexera Software
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