(PresseBox) (Hamburg, )The management and IT consultancy Acando GmbH now offers an application that establishes for the first time a direct connection between Microsoft Dynamics CRM and the business network XING. The Acando CRM Connector for XING supplements the forms of the CRM system by Microsoft with information from XING.
With the Acando CRM Connector for XING, the business consultancy has created a solution that meets the demand of CRM users to keep information on their contacts up-to-date in the CRM system and to design sales processes efficiently. “XING has become a permanent fixture in our members’ day-to-day lives. With this application by Acando, the data of our platform is now usefully linked to the corporate software Microsoft CRM. Many of our users have been waiting for this step for quite a while; it is definitely a real plus for the CRM data,” says Jens Pape, CTO of XING AG, about the solution.
The application follows the XING principle where members network with one another and decide which data they make accessible to others. The link from the CRM system is thus personal and provides the CRM user with exactly that data also displayed to the user on the XING website. The profile information is displayed within the CRM forms, enabling a simple overview of the data from both sources. For instance, the interests of a person are displayed and the contact data can be compared. For Peter Ostrop, Member of Management Board at Acando GmbH, the benefits are obvious: “Current data is essential for sales and marketing, but many of our customers are adversely affected by the effort required to maintain data in CRM and contacts are lost if they embark on new professional challenges. Here Acando CRM Connector for XING offers important added-value for companies of all sizes.”
The solution is an extension of Microsoft Dynamics CRM 2011 and can be purchased directly from Acando over the platform www.crm-connector.com.