Deerberg and getit at London Technology Week

Content & Commerce – how to get it right?
(PresseBox) (Dortmund, ) Internet World (17-19 June 2014) is the only UK event that covers all aspects of digital corporate strategy. The organisers again expect large numbers of e-commerce experts from all over the world at this flagship event of London Technology Week. Now an established date on the industry calendar, Internet World is being held in the ultra-modern ExCeL Exhibition and Conference Centre close to London City airport.

As part of the high-quality conference programme, Robert Schleebaum, CTO and E-Commerce Manager at Deerberg Versand GmbH, and Bernd Burkert, Product Manager for CMS at getit GmbH, will be giving an exciting peek behind the scenes of the Deerberg Online Shop. In their session “Content & Commerce - How to get it right?” (18 June 2014, 14:00 in the eCommerce Theatre) they will be reporting on their experiences of constructing and developing the innovative e-commerce platform of this successful fashion mail order company.

The integration of e-shop and CMS is attracting increasing interest among online managers. As early as 2010, Deerberg had opted for real-time integration of hybris e-commerce software with CMS, which had recently received awards from the German Initiative Mittelstand (SME Initiative) in the "Content Management" and "E-Commerce" categories as a particularly innovative product. This groundbreaking platform has been expanded step by step and now, in addition to hybris and, it also includes the Prudsys Recommendation Engine, FACT-Finder, Adobe Reports & Analytics (also known as Omniture), Adobe Scene 7 and MOS Tangram.

Participants can expect an enthralling progress report with lots of useful and practical advice. The two speakers will be happy to discuss specific issues in further detail after the session.

Title of the session:
Content & Commerce - How to get it right?
A peek behind the scenes of German fashion retailer Deerberg
18.06.2014, 14:00
eCommerce Theatre
Internet Word
ExCeL Exhibition and Conference Centre, London, UK

Further information:
About is CMS and more – the modern content management platform for fast-paced, bespoke projects. has been developed by getit to enhance the value chain of its customers through effective web and E-commerce sites. Prestigious European companies trust in the ultra-modern concept for editors, technicians and creative users and count on For more information please visit


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