The future of trade: Omnichannel Personalisation - Anytime, Anyplace, Anywhere

As part of the prudsys User Days 2014 on 2-3 July in Berlin, numerous retailers will meet to discuss innovative business cases and the future of the personalised customer approach. The winners of the 15th DATA MINING CUP will also be announced.
(PresseBox) (Chemnitz, ) Omnichannel personalisation is deemed an important factor to success in trade and is used in practice in many scenarios. With the motto “Omnichannel Personalisation: Anytime, Anyplace, Anywhere” this year’s prudsys User Days 2014 seize on this hot topic, offering trade enterprises and analysts a platform to exchange experiences. The prudsys User Days take place from 2-3 July 2014 in Berlin and have been organised for the past 15 years by realtime analytics specialist prudsys.

Numerous online and stationary retailers, prudsys customers and partners meet over the course of this two-day event with renowned experts to exchange ideas about successfully implemented business cases and discuss future scenarios to optimise customer experience. In more than 15 presentations, companies (including, Klingel, Stabilo, Schneider Versand, Deerberg and EDEKA) will present success stories from omnichannel trade, giving a look at the potential of intelligent real time analysis for retail.

Success factors in trade: Real time personalisation across all customer channels, dynamic pricing, marketing automation

In the opening session on 2 July, Dr. Michael Thess, Managing Director of prudsys AG, provides some insight into new developments, functions and features of the personalisation software prudsys Realtime Decisioning Engine (prudsys RDE for short), which is already in use by over 200 retailers around the world. In the talk “Multichannel personalisation in real time at”, Matthias Schwenck, head of IT / BI, and Frank Gimbel, project manager for eCommerce at, present a successfully implemented personalisation project. The two speakers show how the multichannel auction house provides its customers with personalised content and recommendations, both in the online shop and in the newsletter as well as through the call centre.
On day two of the conference in his talk entitled “Challenges of personalisation in the supermarket”, Jörg Soba from EDEKA Soba describes how he has been using personalisation in an EDEKA store for years and the opportunities offered by Bluetooth Beacons technology for future business cases.
Participants learn about dynamic pricing at Klingel in the talk “Dynamic Sales in Multichannel Commerce” given by Dr. Jan Prein, senior eCommerce specialist at K-Mail Order GmbH & Co. KG.
In his talk “Scoring for marketing automation in the online shop”, Robert Schleebaum, CTO at Deerberg Versand GmbH, reports on how optimal shop page designs can be individually implemented for each user and how marketing automation leads to conversion optimisation.

DATA MINING CUP 2014: Who are the best up-and-coming data miners

At this year’s prudsys User Days not only will the world’s best up-and-coming data miners from the DATA MINING CUP competition 2014 be recognised, but the winning teams will also present their solutions to conference participants and provide insight into how they went about finding their solution. This year, the goal was to use a shop’s historical purchase data to calculate a prognosis as to the probability of a purchase being converted to a return. As every dealer knows, returns are an enormous cost factor for online dealers. On average, online customers return half of all orders. A low return quotient is thus an important competitive edge for dealers. Once again, this task shows how prudsys AG can come up with a topical problem that has huge significance in practice. Over 125 teams worldwide participated in this year´s DMC competition.

The prudsys User Days 2014 at a glance

When: 2-3 July 2014
Where: andel´s Hotel Berlin
Register at:

The event is open to bricks and mortar dealers, retailers and mail-order companies.

For more information about the event go to:


prudsys AG
Zwickauer Straße 16
D-09112 Chemnitz
Telefon: 0371 2 70 93-0
Denise Seifert
Marketing / PR


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