Canto and Magnolia Launch Solution for Seamless Integration of Content Management and Digital Asset Management

A strategic partnership combines the intuitive and flexible Open Source CMS Magnolia with the powerful Digital Asset Management System Cumulus for optimized Customer Experience Management
Cumulus & Magnolia Integration Screenshot (PresseBox) (Berlin, ) Canto, a leading provider of Digital Asset Management (DAM) Software, and Magnolia International Ltd, the company behind the Java Open Source CMS Magnolia, step up their collaboration by combining their solutions with a jointly developed integration. Digital assets such as photos, videos and infographics can now be more easily integrated into websites and apps in an efficient and straightforward manner with this integration. The solution also has comprehensive features for addressing duplicates and versioning of assets across all marketing channels.

Cumulus is a proven DAM for enterprises and enables organizations to manage large digital media repositories with comprehensive, searchable meta data. All edits are documented in a version history, which automatically recognizes file dependencies. Licenses and access rights can also be controlled in the system. With Magnolia CMS’ intuitive editing interface, complex websites can be managed simply. Its pervasive and standards based Java architecture enables the development of custom functionality as well as the integration of Magnolia into existing IT environments.

The integration between Cumulus and Magnolia allows Magnolia users to access Cumulus content without ever leaving the Magnolia interface. This ensures a coherent digital presence, as the integration avoids duplicates and makes sure that users always work on the latest version. Additionally, site performance and user experience are continually optimized: Cumulus Image Factory automatically renders images in a web-optimized format; Cumulus Video Cloud provides video in the exact quality that network bandwidth and device allow for.

“Digital marketing and the management of visual content on the web have become highly complex - and with that complexity, expectations towards organizations are on the increase, too. Everybody needs their own, customized combination of systems in order to stay agile in their field,” says Lucas Schnabel, Business Development Manager at Canto. “The end user of digital content is then presented with an optimized customer experience.”

Jan Haderka, Chief Integration Officer at Magnolia, further explains the benefits of this best-of-breed strategy: “We believe that a seamlessly integrated solution should encompass several best-of-breed systems. That way, enterprises have the tools they need to communicate in a targeted and efficient way in today’s fast-paced digital world. We call this approach ‘Open Suite’ - organizations can build their own suite with Magnolia, instead of purchasing an expensive suite of tools they don’t need.”

More information on the integration between Canto and Magnolia can be found here and by attending the joint webinar on October 29th.

About Magnolia
Magnolia is an open Java CMS that delivers smartphone simplicity on an enterprise-scale. Magnolia CMS allows organizations to orchestrate online services, sales and marketing across all digital channels, maximizing the impact of every touchpoint.

 

Magnolia CMS enterprise customers include Abbott Diabetes Care, Airbus Group, Al Arabiya, Allianz, Atlassian, Generali Group, ING Bank, Foxtel, Michelin, Migros, Pirelli, Sony, TeliaSonera and US Navy. Magnolia is used in more than 100 countries across the world by governments and leading FORTUNE 500 enterprises.

 Magnolia International Ltd. is the creator of both the Open Source Community Edition and Enterprise Licensed Editions of the Magnolia CMS. Find out more about Magnolia at: http://www.magnolia-cms.com.

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Canto GmbH
Lietzenburgerstr. 46
D-10789 Berlin
Ines Köhler
Marketing
Senior PR & Marketing Manager EMEA

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