Labels make the difference

With Primera’s digital label printing equipment product labels really stand out
LX900e Empack Promotion (PresseBox) (Wiesbaden, ) In order to help products really stand out, product packaging is becoming more and more important, especially as for one local product you for sure get dozens of substitutes from all over the world. For sure the quality, its origin, how and where it is produced are all extremely good and important selling points. But placed on a supermarket shelf next to other similar products the packaging makes the difference.

Smaller manufacturers most times have to use standard labels, which do not have a special eye-catching look to separate them from the big brands. For those applications Primera Technology presents its inkjet-based LX-Series colour label printers at Empack Madrid, Fiera de Madrid, stand B35.

The latest model of that series - the LX900e - is Primera's fastest and most economical to operate printer. A print resolution of 4800 dpi guarantees a printout in photorealistic quality and enables users to add vibrant pictures of their products next to small texts such as ingredients, instructions or barcodes and still every detail of that label is razor-sharp. Labels can be printed whenever they are needed and in the required quantity. Separate ink cartridges for cyan, magenta, yellow and black keep operating costs low. Short runs are printed fast and efficiently, helping you to increase the production of your products.

To further increase the production applying the finished label should be easy and fast as well. The AP-Series of Label Applicators is the perfect accessory. AP550e Flat-Surface Label Applicator is a semi-automatic applicator that makes it fast and easy to precisely apply product and identification labels onto a wide range of flat surfaces such as rectangular or tapered bottles, boxes, packages, bags, pouches, lids, tins and much more. Labels are applied straight, without wrinkles or folds, in exactly the location desired.

Primera Europe also will run a special LX900e promotion. Customers that buy an LX900e within two weeks after the show, will receive a set of CMYK cartridges and five standard label rolls for free.

Complete product details are available at Follow Primera on Facebook at and on Twitter at


Primera Europe GmbH
Mainzer Straße 131
D-65187 Wiesbaden
Katrin Hoffmann
PR & Marketing


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