Italian champion Juventus Turin awards contract

BTD wins the pitch for digital platforms of Juventus Turin
(PresseBox) (Munich, ) Shortly before Christmas 2014, BTD was awarded the contract by the Italian record-holding club Juventus Turin. With immediate effect, BTD is to assume responsibility for the development and technical operation of all the digital platforms of the Italian champion. In addition to the entire re-configuration of the digital platforms under – naturally in Responsive Design – BTD will also be responsible for digital memberships and mobile apps.

BTD will leverage the entire spectrum of its experience and software solutions for Juventus. In addition to a platform for personalised services for fans, BTD CMS REDSTAGE, BTD Videoplayer and other software products optimised for rendering services to fans are also part of the mix. Juventus is also reposing its trust in BTD’s proven efficiency in respect of hosting and streaming in its in-house computing centre.

“We are looking forward to our future cooperation with BTD”, says Federico Palomba, Head of Digital at Juventus Turin. “With the new platform, we aim to live up to our brand statement “Draw the line”: We want to assume a clear position of leadership across Europe in terms of digital platforms. We believe we have found the perfect partner for this in BTD.”

“It is an honour to be able to work for Juventus Turin, and we would like to thank the team at this early juncture for the trust placed in us”, states Stefan Leibhard, Managing Director at BTD. “In addition to the technical aspect, Juventus is also assigning responsibility to us for online design, the development of our services for fans – and CRM. It’s now down to us to prove that we are not just a service provider but can be a true partner for Juventus – in the future even going beyond online platforms!”


BTD Group GmbH
Goethestr. 34
D-80336 München
Stefanie Bandau
Marketing & Communications Manager


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