Novatech has chosen Contentserv Software for its Marketing Optimization

Novatech goes for Contentserv as their new multichannel marketing software
Novatech brands and products (PresseBox) (Rohrbach, ) Novatech International NV has chosen the Contentserv Enterprise Marketing Management platform as its marketing toolkit to support their Multi Channel Product Communication strategy. Novatech’s goal is to accelerate and improve its product content creation, management and communication processes.

Lier/België January 8, 2015 – Novatech International has been one of the leading companies in the field of innovative product development for technical maintenance since 1978. Novatech International provides professional solutions for maintenance and repair in the automotive, construction and industrial area.

With headquarters in Olen, Belgium, Novatech is the home of brands like Novatio®, Tec7®, Bike7® and Green7®. Its product range includes cleaners and degreasers, adhesives and sealants, lubricants and additives. With the help of the Contentserv Enterprise Marketing Management System, Novatech intends to modernize its product marketing processes.

“Product information at Novatech International includes a wide variety of structured and unstructured data such as compound data, application data, packaging data, product photos, graphics, videos, ads, packaging labels and other promotional information. Gathering and localizing the information is often a time consuming process due to the different local legislations which have to be complied with. Given this complex management process and the growing number of touch points we want to address, we need a versatile solution that not only enables us to set up a single source of truth, but also enables us to streamline our operational marketing processes," explains Bert Vissers, CEO of Novatech International NV, and adds, “We selected the Contentserv platform because of its comprehensive and user-friendly product offering, as well as its modular but deeply integrated design.”

The modular solution provides Novatech with the core functionalities for multichannel marketing: The Product Information Management suite supports the creation and management of all products with general and targeted content in various languages.

Novatech will be able to manage all the related images, videos, documents and more and share them with colleagues and business partners by means of the Media Asset Management suite, which is also included in the Contentserv solution.

The integrated Translation Manager will ensure consistent product translations, while reducing translation cost and effort. The Print Publication Management suite will allow Novatech to optimize the creation of all marketing collateral, packaging designs and labels.

With the end-to-end solution, Novatech can speed up the content creation and approval process, improve collaboration and streamline communication with countries, resellers, partners and customers.

“We are extremely proud that Novatech International has chosen Contentserv to support its product communication strategy. It confirms our commitment to multichannel marketing information management,” remarks Koen Van den Bossche, General Manager of CONTENTSERV Benelux NV.

Contentserv provides more information on the company and its products on www.contentserv.com.

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CONTENTSERV AG
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CH-6340 Baar
Petra Kiermeier
Director Marketing

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