ROMIRA sets a milestone in the French market

(PresseBox) (Pinneberg, ) Pinneberg/Germany, March 4th, 2015 – Huge success for ROMIRA in France: Thanks to the incorporation of a ROTEC® acrylic copolymer into series production by a major automobile supplier, ROMIRA has achieved a breakthrough on the French market!

After Germany and Italy, France is the third largest plastics market in Europe and specialises in technical applications in the high-end sector. ROMIRA's product portfolio has an outstanding position for these special requirements. Due to its very close cooperation with customers, its innovativeness and the range of customised solutions, the company is able to continuously improve the brand recognition of its products. As part of ROMIRA's internationalisation strategy, the ROWA France team was strengthened in 2012 by the experienced Sales Manager Victor Fernandes. Together with his office team at ROWA France, he acts as a competent contact partner for customers on site and thus supports sustainable business development.

The German-based manufacturer is initially equipping a model of the largest French automobile manufacturer with exterior parts made of ROTEC® acrylic copolymers. By changing to the ROTEC® acrylic copolymer with its superb surface finish, the manufacturer no longer needs to paint the finished parts and thus impresses with quality, cost-effectiveness and sustainability at the same time. Further ROMIRA products are currently being sampled at other French automobile manufacturers and their suppliers. In addition to the automobile sector, ROWA France sees business opportunities in the sports industry as well as in household and drinking water applications.

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Thierry Krauser
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D-25421 Pinneberg

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