CeBIT 2015: Brasil luring with world class opportunities for R&D

Seminar “Innovate in Brazil”, Monday, 16th March 2015 at CeBIT International Business Area will present a ”must-be place” for software development and ICT-related research
(PresseBox) (Stuttgart, ) CeBIT's former partner country, Brazil, is making use of the global ICT platform in Hannover/Germany to communicate with the European and German corporate ICT sector. Apex-Brasil, the Brazilian Trade and Investment Agency and the Ministry of Development, Industry and Foreign Trade are inviting to seminar "Innovate in Brazil" on CeBIT's opening day, Monday, 16th March 2015. The seminar will CeBIT International Business Area in Hall 6.

The target of the event is to provide enterprises and organisations from Europe with first-hand information on Brazil's advantages in R&D activities in the software development and ICT-related research. "Brazil offers many opportunities for R&D investments: qualified workforce, top-notch infrastructure, a huge domestic market and a set of pro-innovation legislation."- says Maria Luísa Cravo, Investments of Apex-Brasil.

Brazil as a partner country received public attention when it showcased its national IT strategy and fast growing ICT sector at CeBIT 2012. President Dilma Rousseff headed a huge Brazilian delegation and opened the world's largest ICT show together with Dr. Angela Merkel, Chancellor of the Federal Republic of Germany.

-Brasil wants to foster international cooperation in the field of R&D. The organisation is ready and willing to intensify dialogue with the corporate sector of Europe, represented by around 2000 exhibitors of CeBIT. Maria Luisa Cravo: "Apex-Brasil can assist on bringing its R&D center/projects to Brazil."

There are plenty of arguments for selecting Brazil as a location for future orientated ICT projects or even as a corporate hub for global R&D activities. "Brazil has an impressive market but the world must know our innovation potential. The Brazilian Government developed an aggressive strategy to place the country as a competitive player in R&D investment attraction. We invite you to innovate in Brazil,"- states Marcos Vinícius de Souza, Secretary of Innovation - Ministry of Development, Industry and Foreign Trade.

The country with over 202 million inhabitants has gained a strong position in the global ICT sector. It is the 4th global market for automobiles and cell phones, the 3rd in the number of Facebook users and the 5th in the number of Twitter users. In addition, it is also representing the 5th global market for medical equipment and the 6th for pharmaceutical products.

One of the strongest factors for future growth investing corporate sector Brazil's unique human resources. Brasil massively and systematically has invested in and in 's scientific potential. The country counts 2,391 higher education institutions (INEP). Brazilian scientific production measured by the number of academic works published in specialized journals increased by 556% from 2002 to 2012. The number of people holding master's and doctoral degrees quadrupled in the past 15 years.

The systematic economic development of the last decade is the base for Brazil's successful positioning as a world hub for technology. In figures: the number of technology parks increased from 10 in 2000 to 94 in 2012. Currently, Brazil has 384 incubators that have produced 2,509 projects. These incubators host 2,640 companies with total sales value of US$ 1,54 billion.

Brasil created a framework of pro-Innovation legislation and financing institutions like the Brazilian Development Bank (BNDES) and the Brazilian Innovation Agency (FINEP). As a result than 20 multinational companies have established R&D centers in Brazil in the past four years (2012-2015): Microsoft, Qualcomm, EMC, Huawei, Cisco, Intel, SAP, Lenovo, FMC Technologies, Siemens, Ericsson, Basf, EADS, IMPSA, Huawei, Boeing, Halliburton, Elanco, 3M, Vallourec, Tenaris, General Electric, Honda, Siemens, Alstom BG Group.

Program of "Innovate Brazil"
1 p.m. - 3p.m. 16th March 2015, Halle 6/H54 CeBIT International Business Area - Messegelände 30521 Hannover, Germany
  • Opening Remarks by Brazilian Embassy in Berlin (TBC)
  • Brazilian Innovation Scenario by Mr. Igor Nazareth, Brazilian Ministry of Development, Industry & Foreign Trade (MDIC)
  • The Gateway to Invest in Brazil, Mr. , Brazilian Trade & Investment Promotion Agency (Apex-Brasil)
  • Financing Opportunities, Brazilian Development Bank BNDES (TBC)
  • SAP R&D Success Case by SAP's representative (TBC)
About Apex-Brasil

The mission of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is to foster overseas competitiveness of Brazilian companies, by promoting their internationalization and the attraction of foreign direct investment (FDI) into Brazil.

Apex-Brasil is the gateway for investors interested in Brazil. The Agency works as a one-stop-shop, so the investor needs to knock on just one door. It can link with the federal government, state and city governments, regulatory agencies and so on.

Through customized services, the Agency assists investors through the entire investment process, from site location in Brazil to the installation process and future reinvestment. It can assist the investor on raising all necessary information, answering their questions, setting up business meetings and joining them on site visits. And all these services are free of charge!

Foreign investors can also count on market intelligence studies covering macroeconomic data and the investment environment in Brazil; information about the sectors of interest; Brazilian market studies and analyses of potential investment locations in the country.

All guidance provided by Apex-Brasil is based on in-depth assessments of major industry sectors and markets, including present and future economic trends. These strategic data are provided to foreign investors, whom may also be offered information on legal and fiscal matters, supply costs, suitable locations and talent pool availability.

Apex-Brasil's foreign offices are strategically located in North America (Miami, FL and San Francisco, CA, USA), European Union (Brussels, Belgium), Eurasia (Moscow, Russia), Asia (Beijing, China), the Middle East (Dubai, United Arab Emirates), South America (Bogota, Colombia), Central America and the Caribbean (Havana, Cuba), and Africa (Luanda, Angola).

APEX-Brasil
+55 61-3426-0202
apexbrasil@apexbrasil.com.br
www.apexbrasil.com.br

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D-70178 Stuttgart
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