(PresseBox) (Volketswil, )The Swiss medical technology company Hocoma adds to its executive board by bringing on a creative member. With the appointment of Chief Creative Officer Mike Fuhrmann, the company focuses on their global branding and stronger positioning as an innovative market leader of functional movement therapy.
The commercial relevance of strong marketing and communications has continuously grown in importance over the last few years. At Hocoma, they are increasingly seen as strategic growth drivers and as the linchpin of what differentiates Hocoma from its growing competition.
For this reason, the company created the new Chief Creative Officer (CCO) position to successfully coordinate all marketing and communication measures. The position was filled by Mike Fuhrmann in November 2014. In the first few months in his new role, Fuhrmann has already been able to establish a new strategic marketing direction and has implemented targeted communication strategies for new product developments. And effective from July 1, 2015, Mike Fuhrmann will also join the Hocoma executive board.
The German native has extensive international experience in branding and brand management, on both corporate and agency sides. As a specialist in brand activation, Fuhrmann worked for global corporations such as Zurich and ING, and has led the brand building process for Bayer, CropScience, DHL, among other global players.
As CCO, Mike Fuhrmann will redefine the strategic orientation of Hocoma's corporate communication and is responsible for the marketing and product management departments. A high priority will be creating a high quality, holistic brand appearance with heartfelt stories and testimonials that reflect the Hocoma slogan "We move you".
Mike Fuhrmann is excited about the new opportunity. "A brand lives through the people and their stories. The Hocoma claim has two meanings: On one side we help patients to move again, on the other side Hocoma creates stories that are extremely moving. I look forward to working together with a strong team, to revive the Hocoma brand and participate in the creation of a sustainable, effective rehabilitation."
Further members of the Hocoma executive board: Dr. Gery Colombo (CEO and member of the board of directors), Martin Keller (Chief Financial Officer), Ingo Kirchhoff (Chief Operations Officer), Olivier Reinl (Chief Sales and Service Officer), Chris Zimmerli (Chief Market Development Officer) and Burkhard Zimmermann (Chief Quality Officer).