A New Series of IDC MarketScape Reports Evaluates the Leading Vendors for Digital Strategy Services

(PresseBox) (Framingham, Mass., ) International Data Corporation (IDC) has published three new IDC MarketScape reports on Digital Strategy services. The reports cover three unique digital domains - digital operations, digital customer and brand engagement, and digital product and services. IDC MarketScape vendor analysis reports utilize a rigorous scoring methodology and buyer perception metrics that produces a definitive assessment of each vendor's current market capabilities and strategies for competing in the future.

The IDC report, IDC MarketScape: Worldwide Digital Strategy Consulting Services for Digital Operations 2015 Vendor Assessment (IDC #258553), evaluates the characteristics and buyer perceptions of the five largest digital strategy consulting firms and additional firms with broad portfolios offering digital operations strategy consulting services. Of the ten vendors assessed and profiled in the report, IDC named Deloitte Digital, EY, KPMG, and PwC as Leaders.

In the second report, IDC MarketScape: Worldwide Digital Strategy Consulting Services for Customer and Brand Engagement 2015 Vendor Assessment (IDC #258547), IDC evaluates the characteristics and buyer perceptions of the largest digital strategy consulting firms and additional firms offering customer and brand experience (CBE) digital strategy consulting services. IDC named Deloitte Digital, IBM, McKinsey, and PwC as Leaders.

Finally, IDC MarketScape: Worldwide Digital Strategy Consulting Services for Digital Products and Services 2015 Vendor Assessment (IDC #258549), evaluates the characteristics and buyer perceptions of ten firms offering digital products and services strategy consulting services. In this report, IDC named Deloitte Digital, McKinsey and PwC as Leaders.

"As digitization shifts from a temporal to a foundational driver of everyday business across virtually every industry, effective digital strategies become a competitive requirement, a center of commercial performance, and the source of a massive wave of new investments. This shift introduces tremendous opportunity, challenge, and change in the service provider business consulting market, and through the eyes of the buyer, new perceptions of the business, operational, and technology value delivered through their business consulting relationships," said Michael Versace, Research Director for Worldwide Digital Strategy Consulting at IDC.

The IDC MarketScape reports on Digital Strategy services are part of a newly launched Worldwide Digital Strategy Consulting Services research practice covering worldwide buyer perceptions of the digital strategy offerings and capabilities of leading business consulting firms.

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of IT, telecommunications, or industry-specific suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT, telecommunications, or industry-specific vendors can be meaningfully compared. The framework also provides technology buyers with a transparent foundation to allow companies to independently compare the strengths and weaknesses of current and prospective vendors.

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IDC Central Europe GmbH
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D-60314 Frankfurt am Main
Katja Schmalen
Marketing Director
Michael Shirer
Karen Moser
IDC MarketScapes
Michael Versace
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